alex-hormozi
A new episode on learning faster
In episode 1011 of The Game, Alex lays out a seven-step learning process and explains why measuring and repeating your work helps you improve.
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Alex Hormozi
Alex Hormozi is an entrepreneur, author, and co-founder of Acquisition.com who shares lessons on offers, sales, and growing a business through books, videos, and The Game podcast.
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alex-hormozi
Talking company culture on The Game
Episode 1010 looks at how rewards, consequences, and the performance a team accepts shape its culture.
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alex-hormozi
Eight founders return for the Scale or Fail finale
The finale arrived on The Game as a video episode. Eight entrepreneurs return after 90 days to share their progress and compete for $100,000 and a year of guidance from the Acquisition.com team.
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alex-hormozi
An adventure park gets a business breakdown
In episode 1008, Alex works through an indoor adventure park’s cash-flow problem and an offer built around summer camps. The episode includes a 90-day follow-up.
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alex-hormozi
Helping a dental practice grow beyond its founder
Episode 1006 follows Smile Magic Dentistry. Alex examines a practice dependent on one doctor, then works through staffing, pricing, advertising, and sales.
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Overview
- Background
- First-generation Iranian-American
- Education
- Vanderbilt University, graduated in three years
- Started
- Opened a gym in 2013
- Breakout
- Gym Launch, followed by the $100M book series
Known for
- $100M Offers2021 · Author
Book - $100M Leads2023 · Author
Book - $100M Money Models2025 · Author
Book - Scale or Fail2026 · Host
YouTube - PodcastThe Game with Alex HormoziHost · Business podcast
Mini bio
How it started.
Alex left consulting to open a gym in 2013. Operating gyms led to Gym Launch, a licensing business built around helping other gym owners.
Sharing the lessons.
Alex and wife Leila co-founded Acquisition.com to invest in and grow businesses. The $100M books bring that experience to readers: Offers covers what to sell, Leads covers finding customers, and Money Models completes the trilogy.
Creditschronological, newest first
Books
- 2025$100M Money ModelsAuthor
- 2023$100M LeadsAuthor
- 2021$100M OffersAuthor
Shows and podcasts
- 2026Scale or FailHost
- 2025Modern Wisdom, episode 952Guest
Awards
Guinness World Records: fastest-selling non-fiction book$100M Money Models sold 2,917,443 copies in a single-day launch in Las Vegas in August 2025.
Quotes
You must first become consistent before you can become exceptional.Alex Hormozi, X, November 29, 2024
Shared on X and reproduced in Alex’s official biography.
Trivia
- Graduated from Vanderbilt magna cum laude.
- Worked in consulting before opening a gym.
- Leila is both Alex’s wife and business partner.
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Highlights are compiled from public sources and link out to them. Page researched October 31, 2026; data confidence: high. Fan, Star and leaderboard figures are placeholders.