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Neil Patel

Neil Patel teaches digital marketing through videos, guides and the Marketing School podcast, alongside their work as co-founder of NP Digital and owner of Ubersuggest.

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Neil’s highlights, collected from public sources, plus their backstory and Starbook, where fans write.

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A fresh guide to the four Ps

Neil published a guide to product, price, place and promotion, including how AI changes the way marketers put those ideas into practice.

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A closer look at a Google conversion tactic

Neil released “It’s Weird, But This Google Tactic Converts 11x Better,” a new 12-minute marketing video.

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Why buyers need more chances to find you

On Marketing School, Neil and Eric Siu discussed repeated encounters with a brand and why YouTube can bring leads that are hard to attribute.

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Building community through Facebook Groups

Neil shared a guide to growing a Facebook Group, generating leads, measuring results and earning money once a community is established.

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Nineteen templates for the everyday work of SEO

Neil put together SEO templates for reporting, keyword planning, content and audits. The collection also includes a template for tracking visibility in AI answers.

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Overview

Born
1985, England
Raised
California, after moving there at age two
Work
Marketing educator, entrepreneur, author and podcast host
Early breakthrough
A classroom speech led to a consulting client, Elpac Electronics
Agency
Co-founded NP Digital in 2017

Known for

  • Free course
    SEO Unlocked2020 · Creator and teacher
  • Podcast
    Marketing School2016 · Co-host with Eric Siu
  • Rodale Books
    Hustle2016 · Co-author with Patrick Vlaskovits and Jonas Koffler

Mini bio

Learning by doing.

Neil started Advice Monkey, a job board inspired by Monster.com. After disappointing experiences with marketing firms, they taught themselves internet marketing to bring people to the site.

An unexpected opening.

A speech about search engines at Cypress Community College led to a consulting job with Elpac Electronics. Referrals brought more clients, and Neil went on to co-found Crazy Egg and KISSmetrics.

Sharing the lessons.

Neil began Marketing School with Eric Siu in July 2016 and co-wrote Hustle that year. They co-founded NP Digital in 2017. In 2020, SEO Unlocked turned their teaching into a free seven-week course with videos and homework.

Creditschronological, newest first

Teaching and audio

  • 2020SEO UnlockedCreator and teacher
  • 2016–presentMarketing SchoolCo-host with Eric Siu

Books

  • 2016HustleCo-author with Patrick Vlaskovits and Jonas Koffler

Business

  • 2017NP DigitalCo-founder

Awards

Top 100 entrepreneur under 30Neil’s official biography lists recognition by President Obama; Penguin’s author biography also records it.

Quotes

I learned SEO by starting my own website and just testing a lot of different tactics out.Neil Patel, “Welcome to SEO Unlocked”

https://neilpatel.com/blog/seo-training/

Trivia

  1. Their first job was at Knott’s Berry Farm at age 15.
  2. Before marketing, they sold Kirby vacuums door to door.
  3. Their job board struggled because it could not accept credit card payments.

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