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James Blick

James Blick is the New Zealander behind Spain Revealed, sharing Spain’s food, culture and everyday life while helping people plan a visit or a move.

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James’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.

Known for

Overview

From
New Zealand
Based in
Madrid, Spain, since 2011
Creates
Spain Revealed videos, travel guides and relocation courses
Earlier career
Lawyer and filmmaker
Co-founded
Devour Tours in 2012

Mini bio

How it started.

James trained in law in New Zealand before moving into filmmaking and directing TV commercials. He met his wife Yoly while living in France, and they settled in Madrid in 2011.

Sharing Spain.

In 2012 he co-founded Devour Tours with Lauren Aloise and Alejandro Cabrera, starting with food experiences in Madrid. He later began Spain Revealed because he missed guiding tours as his work shifted towards running the business.

An early spark.

In a 2025 RNE interview, he traced his idea for sharing Spanish customs and travel advice to the success of a video he made about La Matanza in Segovia.

From visiting to living.

During the pandemic, James noticed that viewers were using his videos to imagine moving to Spain. He expanded into relocation education, including the Move to Spain Masterclass. His Madrid Revealed e-book keeps the travel side close, with neighbourhood recommendations and advice on eating, drinking and exploring the city.

Creditschronological, newest first

Travel and education

Film

Awards

Quotes

You don't acquire a language just by being in the country.James Blick, Boletín Q&A, March 15, 2025

He was explaining why living in Spain and having a Spanish wife did not replace deliberate language study.

Trivia

  1. He met Yoly in France, rather than in Spain.
  2. In his 2025 Boletín interview, he said he still took a weekly class with a private Spanish tutor.
  3. His Devour Tours author biography lists a WSET Level 3 wine qualification.

Find James

Follow James for Spain’s food, culture and the practical side of making it home.

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