Negin Mirsalehi
Negin Mirsalehi is a Dutch-Iranian fashion and beauty creator and Gisou co-founder, sharing hair routines and a beauty brand rooted in the family’s beekeeping heritage.
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Negin’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
GisouOverview
- Roots
- Dutch-Iranian; family beekeeping heritage in the Netherlands
- Started
- Fashion and beauty blogging while studying marketing
- Breakout
- Outfit posts, hair routines and stories from the family bee garden
- Founded
- Gisou with Maurits Stibbe in 2015
Mini bio
How it started.
Negin began sharing fashion and beauty while studying marketing. Outfit photos brought people to the blog and Instagram, but questions about Negin’s hair helped point toward a different kind of project. In a 2021 Emirates Woman interview, Negin recalled how curious followers became when posts opened up about the family bee garden.
From family recipe to Gisou.
Negin’s father is a beekeeper and Negin’s mother trained as a hairdresser. The honey haircare recipe used at home inspired Gisou’s Honey Infused Hair Oil. Negin launched the brand with Maurits Stibbe in 2015, bringing together beauty content and a family tradition spanning six generations of beekeepers.
Beyond the feed.
Fashion stayed part of the story: in 2019, Negin collaborated with Express on a capsule wardrobe collection. Gisou reached another milestone in August 2020 with its US Sephora debut. By the brand’s tenth anniversary in 2025, the range had expanded beyond the original oil to hair masks, perfumes and lip products.
Creditschronological, newest first
Beauty
- 2025Honey Glaze Collagen Therapy Lip MaskGisou founder
- 2015Gisou / Honey Infused Hair OilCo-founder with Maurits Stibbe
Fashion
- 2019Express x Negin MirsalehiCapsule collection collaborator
Awards
Quotes
The toughest challenge has been learning how to scale effectively while staying true to our brand roots.Negin Mirsalehi, MOJEH, May 23, 2025
Reflecting on ten years of Gisou: https://www.mojeh.com/article/10-minutes-with-gisou-founder-negin-mirsalehi/
Trivia
- Gisou means “women’s hair” in Persian, a reference to Negin’s Persian background.
- Negin’s older sister Negar is Gisou’s Beekeeper-in-Chief and oversees the family’s hives and honey harvest.
- Negin learned beekeeping from their father, who established the family bee garden after moving from Iran to the Netherlands in the 1980s.
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Find Negin’s fashion, hair routines and life behind Gisou.
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