Rita Farhi
Rita Farhi shares seasonal London walks, travel diaries and reflections on midlife through Rita Farhi Finds, inviting you to slow down and notice the everyday.
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Latest
Rita’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Substack
Substack
SubstackOverview
- Based in
- London, where she says she has lived for more than 35 years.
- Creates
- Seasonal walking guides, travel photography, short videos and personal essays.
- How it began
- An Instagram experiment to understand the platform her daughters would grow up using.
Mini bio
How it started.
Rita opened a public Instagram account to understand social media before her daughters reached their teenage years. After school drop-offs, she began taking longer walks and photographing colourful corners of London. By 2019, her website was giving her space to explore subjects beyond Instagram’s floral facades.
When it became work.
In her account of the pandemic years, Rita describes walking and sharing small moments of beauty while her father was in hospital. Messages from followers gave the hobby a sense of purpose, and brands began approaching her. She later worked with Travel + Leisure, contributed to Condé Nast Traveller, collaborated with Michelin Guide and made reels for The Ritz London.
What you will find now.
Rita Farhi Finds pairs London and travel guides with personal writing about midlife and family. Her Substack gives those walks and photographs room for longer stories, from the timing of autumn leaves to an unplanned evening overlooking Athens.
Creditschronological, newest first
Writing
- 2026Autumn in London: When to Go & Where to WalkWriter and photographer
- 2026Wisteria Season in LondonWriter and guide creator
- 2025We Went to Rome for a Quiet 48 Hours. The Vatican Had Other Plans.Writer
Brand and editorial work
- By 2025The Ritz London social reelsReel creator, described in her April 2025 retrospective
- By 2025Travel + Leisure social videosContent creator, listed in her selected work
- By 2025Condé Nast Traveller editorial workContributor, described in her April 2025 retrospective
Quotes
I wanted to create this space where I can talk about different things and also what you are curious about.Rita Farhi, Curiosity Insights
Writing in 2019 about expanding beyond the subjects she could cover on Instagram.
Trivia
- Her website says she has more than 260,000 photos and videos on her phone.
- She once dropped her car keys into the Little Venice canal while rushing to take a photograph.
Find Rita
Follow her London walks and travel discoveries, or read her longer letters through her website.
Are you Rita Farhi?
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