Sam Chui
Sam Chui is an aviation and travel creator, photographer and author who takes fans aboard unusual flights and behind the scenes with the people who keep aircraft flying.
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Sam’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.
Known for
Book
YouTubeOverview
- Born
- 1980 · Beijing, China
- Grew up
- Hong Kong; moved to Sydney in 1997
- Based in
- Dubai, United Arab Emirates
- Started online
- 1999 · SamChuiPhotos.com
- YouTube
- Channel launched in 2007; regular video work grew in 2015–2016
- Full time
- Left banking and investment work in 2018
Mini bio
How it started.
Watching aircraft at Hong Kong’s Kai Tak Airport sparked Sam’s fascination with flying. He began photographing planes at 17 with a Canon EOS Rebel, then launched SamChuiPhotos.com in 1999 to share his pictures.
Finding his audience.
His YouTube channel began in 2007, but he told AeroTime it lay largely dormant until better cameras and smartphones drew him back in 2015–2016. As he shared more, he saw his audience grow. In 2018, he left his finance job to pursue aviation full time.
Flights worth remembering.
His work spans photography, onboard videos and books. Air747, written with Charles Kennedy, brings together his experiences of the Boeing 747 in 22 chapters. In 2026, he announced a stronger focus on rare aircraft, airline operations and the people behind the scenes.
Creditschronological, newest first
Videos
- 2026Inside Lufthansa Technik: The Last A340-600 Heavy Maintenance CheckCreator and presenter
- 2025Our Wedding in the Sky: Boeing 747 Celebration FlightCreator
Industry collaborations
- 2022NBAA Business Aviation Convention & ExhibitionLed NBAA’s influencer program
Books
- 2020Air747Co-author with Charles Kennedy
Awards
Quotes
My soul is in the SkySam Chui, official About page
The line he uses to introduce his lifelong love of aviation.
Trivia
- His favourite aircraft is the Boeing 747.
- He collects models of aircraft he has flown on as a passenger.
- He began flight training during the pandemic and completed a solo flight in 2020.
Find Sam
Follow Sam’s flights, films and aviation stories.
Are you Sam Chui?
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