Aashi Adani
Mumbai-based beauty, fashion and lifestyle creator sharing product reviews, makeup tutorials, food experiments and travel diaries on YouTube and Instagram.
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Latest
Aashi’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
YouTube
YouTubeOverview
- Based in
- Mumbai, India
- Work
- Beauty, fashion and lifestyle content creator; entrepreneur
- Started with
- Dress It Out, a fashion blog begun at 17
- Recognition
- 2025 Power Beauty Creator Award, Popular Choice
Mini bio
How it started.
Aashi began Dress It Out at 17, using a borrowed DSLR and outfits from Colaba. The Mumbai fashion blog focused on looking stylish on a budget. As the blog found readers, Aashi began experimenting with video.
Finding an audience.
By 2021, Aashi’s beauty, fashion and lifestyle Reels were attracting attention for their transitions and practical tips. The work later expanded into long-form YouTube, with recurring product reviews alongside food challenges, shopping and travel.
From reviews to collaborations.
Aashi’s work includes the Aashi Adani X Silk Cushion collaboration with Typsy Beauty. In a FoundHers feature, Aashi described how criticism of the brand’s contour shade range developed into a collaboration on a more inclusive relaunch. Aashi is also building Intreccio alongside content creation.
Milestones along the way.
In a March 2024 interview, Aashi reflected on attending Paris Fashion Week for the first time and the preparation behind creating content abroad. In 2025, Aashi won the Power Beauty Creator Award, Popular Choice, at the Power Creator Awards.
Creditschronological, newest first
YouTube
- 2026BUY or BYECreator and host
- 2026Trying festive foods from across IndiaHost with Aanam C
- 2026Bridal makeup kit under ₹10,000Creator and presenter
Beauty collaborations
- 2025Aashi Adani X Silk CushionTypsy Beauty collaborator
Awards
Quotes
I started my blog at the age of 17 with a borrowed DSLR and some old outfits from Colaba!Aashi Adani, MissMalini
Aashi recalled the beginnings of Dress It Out in a November 2021 feature.
Trivia
- The first glimpse of the Eiffel Tower was a “pinch me” moment on Aashi’s Paris Fashion Week trip.
- Aashi returned to reading as a hobby and documented book shopping and building a bookshelf in an August 2026 vlog.
- Aashi’s BUY or BYE videos revisit products after use, including finished beauty products.
Find Aashi
Watch the latest reviews and vlogs, or catch up on Instagram.
Are you Aashi Adani?
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