Ashley Alexander
Ashley Alexander, known as ur mom ashley, shares family, fashion and New York life on YouTube, co-hosts Beautiful Twin Sisters with Amber, and runs Nami Matcha.
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Latest
Ashley’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
YouTube
YouTubeOverview
- Also known as
- ur mom ashley
- Work
- YouTube creator, podcast host and Nami Matcha founder
- Started posting
- 2018, while in college
- Early breakout
- “Huge Try-On Thrift Haul”
- Education
- Graduated from Rensselaer Polytechnic Institute in 2021 with a degree in Business Management and Psychology
Mini bio
How it started.
Ashley began her YouTube channel in 2018 during college. Thrifting and fashion hauls brought her early viewers, and “Huge Try-On Thrift Haul” became an early breakout. Her siblings Amber and Andrew helped her feel more relaxed on camera and became a familiar part of the videos.
Making it her work.
She initially studied biology with plans for medical school. As her audience grew, she switched toward business and graduated from Rensselaer Polytechnic Institute in 2021 with a degree in Business Management and Psychology. Her channel expanded into travel, family life and everyday experiences.
Conversations with her audience.
Ashley started Extra Dynamic in 2020 as a place for longer conversations about life, relationships and college. In 2024, she and Amber began Beautiful Twin Sisters, bringing their sisterly advice and humor to a shared podcast.
From her daily cup to Nami.
After sharing her love of matcha and visiting Japan, Ashley built Nami Matcha, which launched in 2024. Its name comes from “extra dynamic,” her phrase for the energy her siblings brought to her videos. The brand later collaborated with Fenty Beauty on a strawberry matcha and lip gloss kit.
Creditschronological, newest first
Podcasts
- 2024Beautiful Twin Sisters PodcastCo-host with Amber Alexander
- 2020Extra Dynamic with ur mom ashleyHost
Brands and collaborations
- 2026Nami Matcha x Fenty Beauty Lip Cravings KitNami Matcha founder and collaborator
- 2024Nami MatchaFounder and CEO
Awards
- The Impact List, Creator Entrepreneurs standoutNamed the category standout in coverage of the inaugural list published in October 2026.
- 2026 Webby Awards nominee“The Matcha Mob - A Fandom-Fueled Success Story” was nominated for Creator Launch or Drop. The entry credits Ashley as Nami founder and creator.
- 2025 Global Influencer Marketing Awards, GoldBest Food & Beverage Campaign for “The Matcha Mob: A Fan-Fuelled Success Story,” entered by Moby Ventures with Nami.
Quotes
Remember, YouTube is not just about creating videos; it’s about building a community.Ashley Alexander, ReVamp Magazine
Advice for aspiring YouTubers in her August 2023 interview.
Trivia
- “Nami” is tucked inside the phrase “extra dynamic.”
- Her siblings inspired “extra dynamic,” the phrase she used for the energy they added to her videos.
- Her family’s annual Nantucket trips became recurring vlogs.
- She says she edits with Final Cut Pro X and Adobe.
Find Ashley
Follow Ashley for family vlogs, sister chats and her next cup of matcha.
Are you Ashley Alexander?
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