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Erin Parsons

Erin Parsons is a beauty historian, vintage makeup collector and creator who brings cosmetics history to life through tutorials, investigations and The Makeup Archive.

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Latest

Erin’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Work
Beauty history creator, vintage cosmetics collector and former professional makeup artist
Early career
Lancôme and MAC makeup counters, followed by assisting Pat McGrath
New York
Moved to New York in 2008
Breakthrough
Gigi Hadid collaborations and a global makeup artist role with Maybelline
YouTube debut
July 21, 2022: a tour of their vintage makeup collection and studio
Archive
Founder and director of The Makeup Archive, a nonprofit preserving more than 4,000 cosmetic objects and related materials

Mini bio

How it started.

Growing up mainly in Ohio, Erin was drawn to the way old Hollywood stars used makeup to transform their faces. After a decade at Lancôme and MAC counters, Erin moved to New York in 2008 and began assisting artists including Pat McGrath.

From backstage to the camera.

Erin met Gigi Hadid around 2014 while assisting McGrath. Hadid later recommended Erin to Maybelline, where Erin became a global makeup artist. By 2022, fans could explore another side of that work on YouTube, starting with a tour of a growing vintage cosmetics collection.

Following the clues.

Erin’s videos investigate the makeup people actually wore, from Marilyn Monroe’s lipstick to wartime cosmetics and discontinued MAC shades. Historical products, old advertisements and practical demonstrations give fans a way into the stories behind familiar beauty looks.

Preserving the collection.

By August 2026, Erin was discussing the move from professional makeup artistry to full-time content creation on Fat Mascara. The Makeup Archive extends that interest beyond videos: the nonprofit preserves a collection of more than 4,000 items and is building a public database. Its long-term aim is a physical public makeup archive in New York City.

Creditschronological, newest first

Beauty and archives

Original videos

Awards

Quotes

So if I’m enhancing my features now, it’s often through eccentricity or as an approach to looking unique.Erin Parsons, Vogue Singapore

From the interview on beauty, personal style and The Makeup Archive: https://vogue.sg/erin-parsons-beauty-historian/

Trivia

  1. Erin told Vogue Singapore that collecting began in 2016 with a 1950s Maybelline cake mascara found on eBay.
  2. The 1920s and 1990s are two favorite makeup eras, especially for their distinctive colors.
  3. Josephine Baker is a beauty inspiration alongside Marilyn Monroe.
  4. Erin’s dog is called VeeVee, with the longer name VeeVeePooPoo the powder puff Parsons.
  5. Asked who should do their makeup, Erin chose Marilyn Monroe’s artist Whitey Snyder so they could ask him questions.

Find Erin

Follow Erin for beauty history, vintage finds and makeup experiments.

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