Jayson Tatum
Boston Celtics forward and NBA champion Jayson Tatum shares his life through basketball documentaries, signature Jordan shoes and a children’s book inspired by fatherhood.
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Latest
Jayson’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.
Known for
YouTube
Jordan Brand
AbramsOverview
- Hometown
- St. Louis, Missouri
- College
- Duke University, 2016–17
- NBA start
- Boston selected him third overall in the 2017 draft.
- Beyond basketball
- Video creator, children’s author and Jordan Brand signature athlete
Mini bio
A St. Louis start.
Jayson began playing in a YMCA league and developed at Chaminade College Preparatory School in St. Louis. He went on to Duke, playing for Mike Krzyzewski before Boston selected him third overall in 2017.
Growing into the spotlight.
His rookie playoff run helped Boston reach the 2018 Eastern Conference finals. He later became the inaugural Larry Bird Eastern Conference finals MVP in 2022. In 2024, he won his first NBA title with Boston and a second Olympic gold medal with USA Basketball.
Life beyond the game.
His debut picture book, Baby Dunks-a-Lot, was inspired by life as a dad. Co-written with Sam Apple and illustrated by Parker-Nia Gordon, it imagines a baby joining a professional basketball team. His foundation supports young people and families through education, athletics and mentorship.
Letting fans closer.
His video projects include The Quiet Work, which follows his Achilles recovery, and The Summer of Jayson, which brings viewers into his offseason. His signature Jordan line also carries personal details, including nods to St. Louis.
Creditschronological, newest first
Video
- 2026The Summer of JaysonFeatured creator; offseason video series
- 2026The Quiet WorkSubject and host-channel creator
Signature products
Books
- 2024Baby Dunks-a-LotCoauthor with Sam Apple; illustrated by Parker-Nia Gordon
Basketball and mentorship
- 2025Duke men’s basketballVolunteer Chief Basketball Officer
Awards
Quotes
As former players, we all share the responsibility of supporting the next generation of Duke Basketball.Jayson Tatum, Duke Athletics
He said this when Duke announced his volunteer Chief Basketball Officer role in October 2025.
Trivia
- His early YouTube uploads included a necktie tutorial; in 2024, he returned with a shoe-tying tutorial.
- Baby Dunks-a-Lot turns his experience of fatherhood into a story about a basketball-playing baby.
- The Tatum 5’s heel treatment combines his number 0 with a nod to the arch in St. Louis.
Find Jayson
Follow Jayson for basketball, family moments and a look behind the scenes.
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