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Joana Góis

Joana Góis is a Portuguese travel creator sharing destinations, cabin crew stories, fashion and everyday life in Dubai through @joana.ek.

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Latest

Joana’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.

Known for

Overview

From
Santo Isidro, Soure, Portugal
Studies
Social Communication
Based in
Dubai, United Arab Emirates
Creator beginnings
A Portuguese-language blog about joining Emirates

Mini bio

How it started.

Joana grew up in Santo Isidro, a small village in Soure. She began working at 15 and worked through her Social Communication degree, later completing a curricular internship at TVI. Before aviation, she worked at Primark in Coimbra.

Finding her audience.

She applied to Emirates after hearing about recruitment through a friend, having never flown or left Portugal. A Portuguese-language blog documented her preparations and move to Dubai. Later, she made her Instagram public and noticed that uniform photographs and posts about her job brought more interest.

Taking fans along.

In her 2020 ESCS Magazine interview, Joana described making city recommendations during short layovers and asking followers for local tips. Her YouTube introduction invited viewers into her work and everyday life. More recently, her Instagram has included Italian scenery, Marrakech, fashion collaborations and home updates.

Creditschronological, newest first

Quotes

Eu gosto dessas fotos de turista, é aquilo que eu gosto mais de fazerJoana Góis, ESCS Magazine

In April 2020, she explained her fondness for photographing herself at landmarks during layovers.

Trivia

  1. She had never been on a plane when she applied to Emirates.
  2. In 2020, she named Thailand as her favourite country and said Rio made her feel at home.

Find Joana

Follow Joana’s travels and everyday updates.

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