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Nipsey Hussle

Nipsey Hussle (1985–2019) was a Los Angeles rapper and entrepreneur whose mixtapes, Victory Lap and Marathon brand connected music, ownership and community.

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Nipsey’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.

Known for

Overview

Born
August 15, 1985 · Los Angeles, California
Died
March 31, 2019 · Los Angeles, California
Work
Rapper, songwriter, entrepreneur and community advocate
Breakthrough
Bullets Ain’t Got No Name mixtapes and the 2010 XXL Freshman class
Debut studio album
Victory Lap · 2018
Grammy record
2 wins · 5 nominations

Mini bio

From Crenshaw.

Nipsey Hussle grew up in South Los Angeles and began releasing music in 2005. His Bullets Ain’t Got No Name mixtapes built an audience before he joined XXL’s 2010 Freshman class. After leaving Epic Records, he pursued independence through All Money In.

Fans at the center.

The Marathon in 2010 and The Marathon Continues in 2011 set the tone for his independent run. With Crenshaw in 2013, he offered a free mixtape alongside $100 physical copies through Proud 2 Pay. The approach made supporting the artist directly part of the release itself.

A wider audience.

His All Money In partnership with Atlantic led to Victory Lap in February 2018. The album earned a Best Rap Album Grammy nomination. In 2020 he won posthumous Grammys for “Racks in the Middle” with Roddy Ricch and Hit-Boy, and DJ Khaled’s “Higher” with John Legend.

Building beyond music.

In a 2018 Forbes interview, he described ownership and direct relationships with fans as central to his work. His ventures included The Marathon Clothing and the Vector90 STEM initiative. He was killed outside his Marathon store on March 31, 2019. His family continues community work through the Neighborhood Nip Foundation, and his estate released PROLIFIC with Bino Rideaux in 2026.

Creditschronological, newest first

Awards

Quotes

First, you have to be willing to do every job.Nipsey Hussle, Forbes interview with Julian Mitchell

In March 2018, he discussed leadership and explained why he still took on everyday tasks at his office and studio.

Trivia

  1. His stage name plays on the name of comedian Nipsey Russell.
  2. Crenshaw’s Proud 2 Pay campaign offered physical copies for $100 while the music was also available free.
  3. PROLIFIC credits list Nipsey under his legal name, Ermias Asghedom, as a songwriter and executive producer.

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