Yes Theory
Yes Theory is a travel and adventure collective making films about meeting people and stepping outside the comfort zone.
At 100 nudges, fangea sends Yes Theory’s team an official invite.
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Latest
Yes Theory’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
YouTube
YouTubeOverview
- Founded
- 2015 · Montreal, Canada
- Known for
- Travel films, challenges and meeting strangers
- Motto
- Seek Discomfort
- Early project
- Project 30
Mini bio
How it started
Ammar Kandil, Thomas Brag and Matt Dajer met in Montreal in 2015. Their first shared project challenged them to try 30 new things in 30 days and make a video every day. The group later called itself Generation Y Not before becoming Yes Theory.
Finding an audience
After Snapchat offered them work making videos, the group moved to Venice, California. In 2018, they reached one million YouTube subscribers, launched Seek Discomfort and challenged Will Smith to bungee jump from a helicopter over the Grand Canyon.
Beyond the challenge
Their films have taken them from Tuvalu to Antarctica, often putting encounters with strangers at the center of the story. The team describes Yes Theory as a community as well as a channel.
Creditschronological, newest first
- 2022Project IcemanFilm by Yes Theory
- 2019Traveling to the Least Visited Country in the WorldTravel video
- 2019Frozen AliveDocumentary with Wim Hof
Awards
Quotes
We believe life's greatest moments and deepest connections exist outside your comfort zone.Yes Theory, YouTube video description
The collective’s description of its philosophy.
Trivia
- One Project 30 challenge involved creating a secret handshake with the mayor of Montreal.
- In 2018, the team staged a viral photo of a Justin Bieber lookalike eating a burrito sideways.
Find Yes Theory
Follow their adventures and meet the community.
Are you Yes Theory?
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