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YoDa

Brazilian gaming creator Felipe Noronha brings League of Legends, community shows and game projects together through his streams, SehLoiro and YoGamers do Bem.

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Felipe’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Name: Felipe Piller Noronha
From: São Paulo, Brazil
Known for: League of Legends streams, YoTalkShow and SehLoiro
Competitive milestone: 2017 CBLOL champion with RED Canids
Community work: President of Instituto YoGamers do Bem

Mini bio

How it started.

Felipe Piller Noronha grew up in São Paulo and built an audience around League of Legends. While playing for Legends BR in 2014, they used tournament winnings and savings to buy a computer capable of streaming. Katarina was a calling card in those early broadcasts.

From the Rift to the studio.

YoDa won the first 2017 CBLOL split with RED Canids. That year also brought YoTalkShow, mixing interviews and comedy sketches on Twitch. Its debut featured Kami and drew more than 100,000 simultaneous viewers, setting a Brazilian Twitch record at the time.

Building with the community.

YoDa and their mother, Adriana Noronha, founded SehLoiro in 2015 to bring the creator’s projects together. It grew from clothing and licensing into live productions, moderation, education and games. YoDa also leads Instituto YoGamers do Bem, which uses digital learning and gaming to support young people. Its own timeline traces the social work back to 2015.

Creditschronological, newest first

Games and teaching

2025Raining Blood: HellfireSL Games co-founder; publishing support
2025Academia YMid-lane teacher
In developmentwYzardsCreative direction

Live shows

2022PlaYlist X2Host
2020YoPrêmioHost and performer
2019Futebol dos StreamersCreator; fundraiser for YoGamers do Bem
2017YoTalkShowCreator and host

Awards

Quotes

A galera ainda acha que moderar é só punir e banir, mas vai muito além.YoDa, The Gaming Era, 24 March 2025

On the role of chat moderators. English: “People still think moderating is just punishing and banning, but it goes much further.” Source: https://gamingera.biz/felipe-noronha-yoda-entrevista-exclusiva-ia-moderacao-live-streaming/

Trivia

The blond hair became part of the story after YoDa promised to dye it if a stream reached 10,000 viewers. The audience made it happen.
SehLoiro combines a play on “você é louco?” with “loiro,” Portuguese for blond.
YoDinha became the mascot of YoGamers do Bem in October 2018, appearing on school notebooks and other licensed products whose royalties supported the project.