Em Lora
Em Lora is a New York City beauty and fitness creator, model and podcast host sharing makeup, personal style, workouts and life with vitiligo.
At 100 nudges, fangea sends Em’s team an official invite.
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Latest
Em’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
PodcastOverview
- Based in
- New York City
- Work
- Beauty and fitness creator, model and podcast host
- Fitness project
- Founder of the Hourglass Society fitness app
- Early TikTok work
- Fitness advice and weightlifting videos; began posting in 2022, according to Famous Birthdays.
Mini bio
How it started.
Famous Birthdays traces Em’s TikTok posting to 2022, with early videos featuring weightlifting and fitness advice. It also identifies a braids reveal with more than four million views as one of her popular early works.
Beauty, strength and everyday life.
Based in New York City, Em brings together makeup, skincare, fashion and fitness. Her agency identifies her as a working model and founder of the Hourglass Society fitness app. Her workout site offers video-guided plans for home and gym training.
Making room for herself.
Em speaks openly about living with vitiligo. Her posts place that experience alongside makeup, clothes and nights out, and she has said she wants girls online to see that life with vitiligo can be fulfilling.
Pull up a chair.
Her podcast, Martinis in the Speakeasy, pairs drinks with conversations about family, beauty, dating and friendship. The official feed lists Family Matters as its first numbered episode, published on February 16, 2025.
Creditschronological, newest first
Podcasts
Brand collaborations
- 2026Falscara Studio: retro night-out lookSponsored creator
Quotes
life CAN be normal, and beautiful, and fulfilling regardless of having vitiligoEm Lora, TikTok, September 29, 2026
From her post about representation for girls online. Source: https://www.tiktok.com/@esl.mov/video/7690885065525562655
Trivia
- Her workout plans include separate home and gym options.
- Her podcast’s Family Matters episode pairs its conversation with an Old Fashioned.
- She has shared how a color analysis by Seklab NYC Color Studio fits into her personal aesthetic.
Find Em
Follow Em for makeup, workouts and a little speakeasy conversation.
Are you Em Lora?
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