Emma Allen Shetler
Emma Allen Shetler is the creator behind Chasing Emma, a Sarasota beauty blog sharing makeup, skincare and fragrance reviews alongside everyday life.
At 100 nudges, fangea sends Emma’s team an official invite.
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Latest
Emma’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Chasing Emma
Chasing Emma
Chasing EmmaOverview
- Creates
- Chasing Emma: A Sarasota Beauty Blog
- Focus
- Makeup, skincare, fragrance and everyday life
- Early post
- Introduced the blog in September 2017
- Collaboration
- Elix Healing Herbal Ambassador, announced January 2025
Mini bio
An introduction in 2017.
Emma’s September 2017 introductory post welcomed readers to writing about life, parenting and product reviews. Emma introduced herself as a mother, wife and dog mom, with a love of the beach and mermaids.
Beauty and everyday life.
On Chasing Emma, the beauty writing ranges from Benefit lip tints and SK-II skincare to Estée Lauder fragrance. In a January 2025 eyeliner review, Emma wrote about choosing makeup for mature skin and Florida’s warm, humid weather.
Sharing personal experience.
Emma also writes about living with chronic health challenges. A January 2025 post announced an Elix Healing Herbal Ambassador partnership, while a July 2025 roundup focused on practical items for low-energy days.
Creditschronological, newest first
- 2025Elix Healing Herbal Ambassador announcementHerbal Ambassador and writer
- 2024Dermelect REVITALITE PROFESSIONAL reviewReviewer; product provided by Dermelect and The Lobby
- 2019The Name GameWriter; sponsored post for Sincerely Silver Jewelry
Quotes
Life is messy, but it's a beautiful mess.Emma, Chasing Emma
The tagline on the Chasing Emma blog: https://mommasahotmess.wordpress.com/
Trivia
- Emma wrote that the name Emma came from a grandmother.
- In the blog’s introduction, Emma describes being a Deadhead and a mermaid lover.
Find Emma
Follow Emma for beauty reviews and everyday updates.
Are you Emma Allen Shetler?
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