Emma Hoareau
Emma Hoareau is a Paris-born, London-based beauty creator and photographer sharing skincare advice, personal essays and a love of travel, style and interiors.
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Latest
Emma’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
The E-mailOverview
- From
- Born in Paris; based in London.
- Work
- Beauty creator, photographer and writer.
- Started
- Began Lolita Says So while at university in 2009.
- Full time
- Became a full-time beauty content creator in 2016.
- Recognition
- Skin influencer winner at the 2020 GLAMOUR Beauty Power List Awards.
Mini bio
How it started.
Emma began Lolita Says So in 2009 while studying at university, using it as a creative outlet for images and, eventually, her own photography. She studied Art History & Museum Studies at the University of Leeds from 2009 to 2012, alongside magazine internships and freelance work.
Finding her lane.
After graduating, she became Beauty Editor at Notion, then wrote about beauty for RUSSH after moving to Sydney. Her first paid blog jobs came in 2015. Back in London in 2016, she became a full-time beauty creator, especially known for explaining skincare. In 2020, GLAMOUR named her its Skin influencer winner.
Behind the pictures.
Photography runs alongside her beauty work: she shot Dora Larsen’s AW20 campaign and describes herself as self-taught. On The E-mail, she shares personal writing as well as photography lessons. In a May 2025 interview with Oh My Cream, she also introduced Sancta, a body-care brand she had recently co-founded.
Creditschronological, newest first
Writing and community
- 2026MutualsCommunity creator
- 2025Photography tips series, The E-mailWriter and photographer
Photography
- 2020Dora Larsen AW20 campaignPhotographer
Beauty
- 2025SanctaCo-founder, confirmed in an Oh My Cream interview
Awards
Quotes
I asked myself what I could give rather than what I could take.Emma Hoareau, Science & Skincare interview
Trivia
- She describes herself as a self-taught photographer in her photography newsletter.
- Eight is her favourite number, which is why her first monthly favourites newsletter contained eight picks.
- In her peony interview, she recommends Life After Life by Kate Atkinson.
- She says memories of visiting cousins in Cassis help make the South of France feel like home.
Find Emma
Follow Emma for skincare notes, photographs and the latest from The E-mail.
Are you Emma Hoareau?
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