Grace Atwood
Grace Atwood writes The Stripe and Scratch Pad from Charleston, sharing personal style, skincare reviews, book recommendations, and essays about everyday life.
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Latest
Grace’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
The Stripe
HART
Bad on PaperOverview
- Based in
- Charleston, South Carolina
- Grew up
- Cape Cod, Massachusetts
- Started
- January 2010, as Stripes & Sequins
- Full-time leap
- Left BaubleBar in June 2015 to focus on her site
Mini bio
How it started.
Grace grew up on Cape Cod and worked in beauty marketing before turning a creative outlet into her career. She started Stripes & Sequins in January 2010, mixing fashion, beauty, and things she could make herself. The site later became The Stripe.
Finding her readers.
Her designer-inspired DIY projects helped her audience grow, with readers sharing them on Pinterest. Contributions to The Glitter Guide and The Zoe Report brought more people to her work. She balanced the blog with a social media role at BaubleBar before leaving in June 2015 to focus on the site.
Books and conversation.
In April 2018, Grace and her friend Becca Freeman launched the podcast that became Bad on Paper. Their shared love of books grew into interviews and live shows. Grace was a co-host through 2022 and has since returned as a guest.
Where to catch up now.
Now based in Charleston, she writes The Stripe and the Scratch Pad newsletter. Fans can find outfit ideas, beauty reviews, monthly reading lists, and personal essays. Her HART collaboration brought that sense of personal style to a two-strand gemstone necklace.
Creditschronological, newest first
Design collaborations
- 2025Grace Atwood x HARTGemstone necklace collaborator
Writing and publishing
- 2026How to Build a Successful Content BusinessWriter, Scratch Pad
- 2010–presentThe StripeFounder and writer
Podcasts
- 20222022 Holiday Gift Guide with Grace AtwoodGuest, Bad on Paper
- 2018–2022Bad on PaperCo-creator and former co-host with Becca Freeman
Awards
Quotes
Work hard and be nice to people.Grace Atwood, The Daily Front Row
Her advice to aspiring bloggers in an October 2015 interview.
Trivia
- Her Persian cat is named Tyrion.
- As a child, she wanted to become a jewelry designer.
- She and Becca Freeman first worked together at BaubleBar.
Find Grace
Follow Grace for outfits, beauty discoveries, and your next good read.
Are you Grace Atwood?
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