Jourdan Sloane Childress
Jourdan Sloane Childress shares makeup tutorials, skincare routines and outfit inspiration, bringing a fashion design background to beauty videos and clothing collaborations.
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Latest
Jourdan’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
YouTube
WAYF / NordstromOverview
- Work
- Beauty and fashion creator, model and clothing collaborator
- Studies
- Fashion design
- Starting point
- Outfit photography, a blog and then Instagram
- Audience favorite
- The 2022 clean girl makeup tutorial has passed 2.6 million YouTube views
Mini bio
How it started.
Jourdan studied fashion design and interned in New York City. In a 2026 podcast interview, they traced the creator career back to buying a camera in college, photographing outfits and posting to a blog before gradually sharing on Instagram.
Finding an audience.
Beauty tutorials became a lasting part of that work. The January 2022 clean girl makeup video has passed 2.6 million views, while other tutorials explore looks such as 90s supermodel makeup. Fans can follow along with the products linked in the video descriptions.
From styling to designing.
In 2022, Jourdan designed a fall and winter collection with WAYF, sold at Nordstrom. They told Who What Wear that this was their first design collaboration with complete creative control from the beginning. The collection mixed tailoring, knits and feather details.
A wider conversation.
In 2025, LTK recognized Jourdan with its Beauty All Star award. By 2026, their Substack was making room for longer writing about skincare, confidence and relationships alongside the fashion and beauty videos.
Creditschronological, newest first
Writing and appearances
- 2026Kale in My TeethPodcast guest
- 2026Choosing to Take Up Space as a WomanWriter
Fashion
- 2022WAYF x Jourdan SloaneDesign collaborator
Beauty videos
- 2025My Bathroom Cabinet TourCreator and host
- 202290s SuperModel MakeupCreator and host
- 2022Clean girl makeupCreator and host
Awards
Quotes
A grown up Cher, from Clueless.Jourdan Sloane, Who What Wear
Asked who they had in mind while designing the WAYF collection. Source: https://www.whowhatwear.com/jourdan-sloane-wayf-collaboration
Trivia
- Jourdan named a grown-up Cher from Clueless as the imagined wearer of the WAYF collection.
- In their July 2026 essay, Jourdan recalled moving from Virginia to Connecticut as a teenager and described their younger self as a shy horse girl.
Find Jourdan
Find makeup tutorials, outfit ideas and longer personal notes.
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