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Kelly Gooch

Kelly Gooch makes beauty and fashion videos that pair cruelty-free makeup with a closer look at trends, brand marketing and influencer culture.

250K+social following

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Latest

Kelly’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Work: Beauty and fashion creator; YouTube host
First videos: 2016, beginning with a braid tutorial
Early standout: Petite Styling Tips, highlighted by The List in 2018
Collaboration: Kelly Gooch Favorites Set with Sigma Beauty, 2022

Mini bio

How it started.

Kelly began posting beauty videos in 2016 with a braid tutorial. By August 2018, The List was highlighting their eyeshadow tutorials and the early success of “Petite Styling Tips,” which had passed 150,000 views at the time.

Beauty with a point of view.

Their official Linktree describes a focus on making cruelty-free beauty easy and affordable. Recent YouTube videos explore brand marketing, influencer habits, fashion nostalgia and the constant stream of new beauty trends.

A collection of favorites.

In 2022, Kelly partnered with Sigma Beauty on a limited-edition Favorites Set. They selected favorite brush shapes to accompany the mini Enchanted palette.

Before the channel.

Kelly competed in Michigan pageants before their YouTube career. The Jackson County Rose Festival lists Kelly as its 2012 RoseQueen, and the Miss Saginaw County organization lists them as the 2014 Miss Spirit of the States titleholder.

Creditschronological, newest first

YouTube

2026is beauty entering a new chapter?Creator and host
20265 influencer lies we have normalizedCreator and host
2026Fall trends I wouldn't be caught dead in (ranked & roasted!)Creator and host

Beauty collaborations

2022Kelly Gooch Favorites SetCollaborator with Sigma Beauty

Awards

Quotes

I selected a few of my favorite brush shapes to add value to your collection.Kelly Gooch, quoted by Sigma Beauty

On choosing the products in the Kelly Gooch Favorites Set. Source: https://www.linkedin.com/posts/sigma-beauty_my-collab-kelly-gooch-x-sigma-activity-6962868365963014144-BHid

Trivia

Their first beauty upload was a braid tutorial, before the eyeshadow tutorials highlighted in The List’s 2018 feature.
Their Sigma set paired favorite brush shapes with a mini Enchanted palette.
Their YouTube channel currently displays the name Kelly G while keeping the handle @KellyGooch.