Beauty’s next chapter
Kelly revisited their 2026 predictions, explained why they no longer shop the Sephora VIB sale, and tried a viral under-eye hack.
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Kelly Gooch
Kelly Gooch makes beauty and fashion videos that pair cruelty-free makeup with a closer look at trends, brand marketing and influencer culture.
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Talking through the Rhode backlash
A new beauty commentary video covered criticism of Rhode, a fake launch, wearable beauty products and recent empties.
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Relaunches, throwbacks and nostalgia
Kelly discussed Too Faced and Gap, shared some relaunches they liked, and asked why brands and audiences keep looking to the past.
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A closer look at beauty marketing
“Beauty brands... be so serious” mixed commentary on beauty content and Instagram posts with product empties and favorites.
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Is the millennial pouf coming back?
Kelly returned to hair nostalgia with a video asking whether the millennial pouf hairstyle is making a comeback.
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