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Murad Osmann

Murad Osmann is a photographer and film producer who created #FollowMeTo with Nataly Osmann, turning their travels into pictures of Nataly leading the way by the hand.

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Murad’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Born
May 15, 1985
Work
Photographer, producer, and co-creator of #FollowMeTo
Education
Master of Engineering, Imperial College London
First #FollowMeTo photo
Barcelona, 2011
Production
Co-founded Hype Production with Ilya Stewart in 2011

Mini bio

Before the travel photos.

Murad studied engineering at Imperial College London before building a career in photography and production. In 2011, they co-founded Hype Production with Ilya Stewart.

The picture that started it.

The first #FollowMeTo photo came on a 2011 work trip to Barcelona. Nataly pulled Murad forward while they were taking pictures, creating the hand-holding composition fans recognize. An accidental frame grew into an ongoing travel series.

A shared creative project.

Nataly helps choose locations, style the photographs, and develop ideas. The pair brought their travels into the 2015 book Follow Me To. Their photographs also appeared in Times Square and at Art Basel.

Behind the camera, beyond Instagram.

Murad also works in film production. They are credited alongside Ilya Stewart and Pavel Burya as a producer of Kirill Serebrennikov’s Petrov’s Flu, which screened in competition at Cannes in 2021.

Creditschronological, newest first

Film

Photography

  • 2011 onward#FollowMeToPhotographer and co-creator with Nataly Osmann

Awards

Quotes

I would rather call myself an artist that gained popularity on social media.Murad Osmann, Time Out Hong Kong

In a May 2016 interview about art and social media: https://www.timeout.com/hong-kong/art/follow-me-photographer-murad-osmann-on-social-media-and-its-impact-on-the-art-industry

Trivia

  1. The first #FollowMeTo photographs were made on an iPhone and edited in Camera Plus.
  2. Murad’s collaboration with digital artist Robert Jahns added balloons to a photograph of Nataly in Jordan.
  3. Early #FollowMeTo trips fit around a full-time production job, rather than a life of constant holidays.

Find Murad

Follow Murad’s travel photographs and creative projects.

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