Nataly Osmann
Nataly Osmann co-created the hand-holding travel project #FollowMeTo with Murad Osmann and founded Ashram, a space for yoga and meditation in Moscow.
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Nataly’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Skyhorse Publishing
Channel One
AshramOverview
- Work
- Travel creator, author and Ashram founder
- Before #FollowMeTo
- Worked in journalism
- First photograph
- Barcelona, 2011
- Creative partner
- Photographer Murad Osmann
- Book debut
- Follow Me To, published January 6, 2015
Mini bio
How it started.
Nataly worked in journalism before travel became the center of a shared creative life with Murad Osmann. In an account of their beginnings, Nataly recalled pulling Murad by the hand while he photographed Barcelona in 2011. He caught the moment, and they began deliberately recreating the pose.
The photograph fans recognize.
That view from behind, with Nataly leading Murad toward a new place, became #FollowMeTo. Nataly recalled that international press coverage brought the project a much wider audience. Their photographs grew into a travel book, published by Skyhorse in January 2015, and a Channel One travel show in 2016.
A place to slow down.
Nataly also founded Ashram in Moscow. Its official site describes yoga, meditation, massage rituals and a concept store. In an interview with Ebony and Co, Nataly explained that experiences of India, Bali, Brazil, Mexico and other destinations all found a place in the studio. Their travels and interest in practice now meet in retreats and teaching projects.
Creditschronological, newest first
Books
- 2015Follow Me To: A Journey around the World Through the Eyes of Two Ordinary TravelersCo-author with Murad Osmann, credited as Nataly Zakharova
Television
- 2016Следуй за мной (Follow Me To)Co-host with Murad Osmann on Channel One
Collaborations
- 2017Peuterey x Vespa road tripTravel-content collaboration with Murad Osmann, from Milan to Tuscany
- 2016INC International Concepts for Macy’sCampaign collaboration with Murad Osmann
Awards
Quotes
I put my entire soul into the Ashram, and all places I have visited are reflected in the studio.Natalia Osmann, Ebony and Co, “In Person: Natalia Osmann”
On bringing travel experiences into Ashram. https://www.ebonyandco.com/talk/370-in-person-natalia-osmann
Trivia
- The first #FollowMeTo photograph was spontaneous; later versions of the pose were carefully planned.
- Nataly’s English-language travel book credits them under the name Nataly Zakharova.
- In an interview with St Honoré Agency, Nataly said they still tried to fit in ten minutes of yoga during busy fashion weeks.
- Nataly told Ebony and Co that the wooden floor was a particularly carefully considered part of Ashram, because practitioners touch it with their bare feet.
Find Nataly
Travel photographs, everyday moments and the world of Ashram.
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