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Noorie Ana

Noorie Ana is a London-based creator sharing personal style, beauty routines and travel diaries, from seasonal outfit ideas to vintage shopping abroad.

350K+social following

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Latest

Noorie’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Based in: London, United Kingdom
Work: Fashion, beauty and travel creator
Early chapter: Began YouTube vlogging during the 2020 lockdown
Signature series: London Diaries

Mini bio

How it started.

Noorie began vlogging during the first COVID lockdown. News24 reports that their first vlog appeared on 8 April 2020, and that they were balancing content creation with a full-time job. By February 2021, the channel had reached 65,000 subscribers and almost four million views, with fashion hauls, neutral styling and cooking among the draws.

A wardrobe with a point of view.

In a first-person SheerLuxe guide, Noorie describes a preference for neutrals, quality basics and balanced proportions. Their advice centres on adapting trends to personal taste, editing the wardrobe regularly and pausing before impulse purchases.

Life beyond the outfit.

London Diaries brings together shopping, skincare and everyday outings, while travel videos take fans to destinations including Tokyo, Seoul and Kyoto. In July 2026, Noorie shared the first Episode 8 production shoot with SkinCeuticals, opening up another part of their creative work.

Creditschronological, newest first

Video and brand collaborations

2026Ritz-Carlton Yacht Collection Mediterranean vlogCreator and travel partner
2026British Grand Prix and date weekendCreator, sponsored by American Express
2026Episode 8 and SkinCeuticals production shootCreator sharing the production behind the scenes

Editorial

2022Noorie Ana’s Style Dos & Don’tsFeatured creator and first-person contributor

Quotes

Fashion should be fun and you never know what might end up bringing you joy.Noorie Ana, SheerLuxe

From the 12 April 2022 style guide: https://sheerluxe.com/fashion/noorie-anas-style-dos-donts

Trivia

Noorie uses a seasonal shopping wish list to help avoid impulse buys, as shared in SheerLuxe.
In the Wedding Present Company interview, Noorie says their four sisters were their bridesmaids.
Noorie and Trieu chose lilies for their wedding, connecting the flowers with their Bangladeshi and Vietnamese backgrounds, as explained in the Wedding Present Company interview.