Chiara Ferragni
Chiara Ferragni is an Italian fashion creator and entrepreneur who founded The Blonde Salad and shares personal style, beauty and life beyond the outfit.
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Latest
Chiara’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Prime Video
Venice Film Festival
GUESSOverview
- From
- Cremona, Italy
- Known for
- Personal style, The Blonde Salad and fashion entrepreneurship
- Started
- Launched The Blonde Salad on 12 October 2009
- Early breakthrough
- A Benetton job offer and attention during Milan Fashion Week in 2010
- On screen
- Chiara Ferragni: Unposted and The Ferragnez
Mini bio
How it started.
Chiara grew up in Cremona and studied law at Bocconi. After sharing photos on Flickr, Chiara opened The Blonde Salad on 12 October 2009 as a place for personal style and everyday interests. In a later post, Chiara recalled a first job offer from Benetton four months into the blog and the attention that followed during Milan Fashion Week in February 2010.
From outfits to a business.
The blog led to design as well as brand collaborations. Chiara described releasing an early shoe collection in September 2010. By 2015, Harvard Business School had published a case about The Blonde Salad and the separate Chiara Ferragni Collection business, examining how to turn a personal platform into a lasting fashion company.
Life on camera.
The 2019 documentary Chiara Ferragni: Unposted, directed by Elisa Amoruso, brought that story to the Venice Film Festival. The Ferragnez followed in 2021 on Prime Video, opening up the professional and family lives of Chiara and Fedez. A later Sanremo special followed Chiara preparing to co-host the festival.
A new chapter.
After the charity-marketing controversy known as Pandorogate, Chiara was cleared of aggravated fraud charges in January 2026, as reported by AP. That outcome was separate from the earlier competition-authority penalty for unfair commercial practices. Fashion work continued with a global GUESS Spring/Summer 2026 campaign photographed by the Morelli Brothers.
Creditschronological, newest first
Fashion and publishing
- 2026GUESS Spring/Summer campaignCampaign face
- 2009The Blonde SaladFounder
Film and television
- 2023The Ferragnez: Sanremo SpecialSelf
- 2021The FerragnezSelf
- 2019Chiara Ferragni: UnpostedDocumentary subject
Awards
Quotes
I came up with the name The Blonde Salad because I wanted something that represented me.Chiara Ferragni, Vogue India
Explaining the blog’s name in a 2017 interview: https://www.vogue.in/magazine-story/the-fabulous-life-of-superblogger-chiara-ferragni/
Trivia
- The “salad” in The Blonde Salad meant a mix of fashion, travel, friends and everyday experiences, according to Chiara’s Vogue India interview.
- Before blogging, Chiara spent a couple of years posting on Flickr.
- The Blonde Salad became a Harvard Business School case study published in January 2015.
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