Rachel Finley
Rachel Finley, known as Hydration CEO, is a New York beauty creator sharing skincare reviews, acne experiences and makeup finds.
At 100 nudges, fangea sends Rachel’s team an official invite.
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Latest
Rachel’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Instagram
Instagram
InstagramOverview
- Known online as
- Hydration CEO (@hydrationceo)
- Based in
- New York City
- Work
- Beauty creator and skincare reviewer
- Instagram beginnings
- April 2020, according to Famous Birthdays
Mini bio
How it started.
Famous Birthdays dates Rachel’s Instagram beginnings to April 2020. Her own experience with cystic acne became part of the story she shared online, alongside drugstore beauty, product favorites and skincare dos and don’ts, as documented by NewBeauty.
Finding her voice.
On Hannah Stern’s Radiate podcast in February 2025, Rachel discussed her acne journey and transition into full-time content creation. Their conversation explored authenticity, vulnerability and the community around skincare.
What to watch.
Fans can find product reviews, makeup experiments and opinions on beauty trends on her Instagram and TikTok. Recent work includes disclosed collaborations with celimax, cocokind, Clinique, First Aid Beauty and Neutrogena.
Creditschronological, newest first
Beauty content
- 2026Ulta Beauty World with NeutrogenaCreator partner and event coverage
- 2024Ulta makeup shopping with Eli LeviCollaborating creator
Podcasts
Quotes
Is your viral skincare really skincaring?Rachel Finley, Instagram
The caption of her September 13, 2026 post questioning viral skincare.
Trivia
- She has shared videos and photographs of her own cystic acne.
- For a 2024 collaboration, she bought Eli Levi’s Ulta makeup recommendations and tried them on camera.
- Her October 2026 glitter post called on fellow “glitter freak” fans.
Find Rachel
Follow Rachel for skincare reviews, makeup finds and candid beauty talk.
Are you Rachel Finley?
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