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Reem Khabbazeh

Reem Khabbazeh, also known as Reem Abou Samra, is a Dubai-based beauty entrepreneur and creator sharing fashion, luxury travel and life around the Laloge brand.

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Reem’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Also known as
Reem Abou Samra
Based in
Dubai, United Arab Emirates
Work
Beauty entrepreneur and fashion, travel and lifestyle creator
Education
Studied French literature at university

Mini bio

How it started.

Born and raised in Syria, Reem studied French literature before moving to Dubai in 1994. In a Harper’s Bazaar Arabia interview, Reem described learning English, studying business and later developing skills in jewellery design and gemology. Children’s fashion retail came before the move into beauty.

Building Laloge.

Laloge grew from a personal search for a salon that could offer hair, makeup and nails together in a comfortable setting. Reem described the idea to Emirates Woman as a private dressing-room experience. The business began at Address Montgomerie in Emirates Hills and expanded to other Dubai hotel locations.

Sharing the wider world.

Alongside the salons, Reem shares fashion and travel through @reemabousamra. Interviews offer a closer look at the person behind the pictures: designing jewellery at night, finding inspiration while travelling and choosing comfort for long red-carpet evenings. In 2024, WIBA recognised Reem as Most Influential Social Personality of the Middle East.

Creditschronological, newest first

Awards

Quotes

Never stop investing in yourself.Reem Abou Samra, Harper’s Bazaar Arabia

One of the career tips Reem shared in a founder interview published in June 2021.

Trivia

  1. At school, Reem’s favourite subjects were biology and languages.
  2. The Laloge name evokes a performer’s private dressing room before a show.
  3. Reem told A&E that jewellery designing often happened at night.

Find Reem

Follow Reem for fashion, beauty and travels from Dubai and beyond.

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