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Ron Lai

Ron Lai shares food and travel experiences as OMGITSBOMB, with restaurant photography, dining discoveries and recipes rooted in New York City and Los Angeles.

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Latest

Ron’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.

Known for

Overview

Also known as: OMGITSBOMB
Work: Food and travel creator, photographer and digital marketer
Focus: New York City and Los Angeles dining
Early work: Restaurant reviews on OMGITSBOMB.COM by 2016

Mini bio

How it started.

Ron’s media kit describes a digital marketer who became a food influencer, bringing photography and a taste for upscale dining and local travel to OMGITSBOMB. His website documents restaurant visits by 2016.

Finding his audience.

In a 2021 Foodie Tribe interview, Ron traced his entry into influencer marketing to restaurants noticing his visual storytelling. He said he had been a member for five years and singled out Seamless as a favorite campaign because of its photographic possibilities.

Food at home, too.

His work also includes recipes. In December 2020, he published a Bang Bang Shrimp recipe made with Gorton’s, with ideas for tacos and other variations.

Creditschronological, newest first

2020Bang Bang Shrimp RecipeRecipe creator and Gorton’s collaborator
2016Harry & Ida’s Meat & Supply CoRestaurant reviewer

Quotes

Restaurants recognized that I had a unique ability to tell a visual story.Ron Lai, Foodie Tribe

In his 2021 interview, Ron explained how he entered influencer marketing.

Trivia

In his 2021 Foodie Tribe interview, Ron said he had visited more than 1,000 restaurants since Google began tracking his visits.
His Bang Bang Shrimp article suggests turning the dish into tacos or adding it to pasta.