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Roshni Bhatia

Roshni Bhatia, known as The Chique Factor, is an Indian fashion and beauty creator sharing outfit ideas, makeup tutorials, travel diaries and family moments.

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Roshni’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Known as
The Chique Factor (@thechiquefactor)
Based in
New Delhi, India
Work
Fashion, beauty and lifestyle content creator
Before the blog
Fashion Video Head at POPxo
Studied
Fashion Styling and Image Design at Pearl Academy

Mini bio

How it started.

Before becoming an independent creator, Roshni led fashion videos at POPxo. In a 2020 DelhiPlanet interview, Roshni recalled starting The Chique Factor after a year there, building a blog around fashion, beauty, fitness, lifestyle and motherhood.

Finding a voice.

Fashion college was part of rebuilding life after leaving a difficult first marriage. Roshni has spoken openly about single motherhood and winning a long custody battle. Pearl Academy identifies Roshni as an alum of its Fashion Styling and Image Design course.

Style you can try.

The YouTube tutorials turn personal styling into practical ideas, from small changes that reshape an outfit to choosing Indian ethnic clothes for different body types. The ethnic-wear video also encourages viewers to love their bodies and stay confident in their own style.

Beyond the outfit.

The Peacock Magazine featured Roshni in May 2019, discussing wardrobe staples, makeup and everyday inspiration. Recent posts mix fashion and beauty collaborations with travel and a Millennials vs Gen Z series featuring family life.

Creditschronological, newest first

Fashion and video

Editorial

Awards

Quotes

Be true to your audience, do not give up.Roshni Bhatia, The Peacock Magazine

Advice to aspiring creators in the May 14, 2019 interview.

Trivia

  1. Everyday women are a source of fashion inspiration, from someone in an elegant sari to someone wearing a dress well at a party, Roshni told The Peacock Magazine.
  2. In the same interview, Roshni named highlighter, mascara and concealer as quick ways to look fresh.
  3. Roshni described a preference for mat-based yoga and Pilates over going to the gym in the 2019 Peacock interview.

Find Roshni

Follow Roshni for outfit ideas, beauty videos and life between shoots.

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