Aashna Shroff
Mumbai-based fashion, beauty and lifestyle creator sharing personal style, travel diaries and a love of interiors, from The Snob Journal to YouTube.
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Aashna’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Myntra
YouTubeOverview
- Based in
- Mumbai, India
- Creates
- Fashion, beauty, travel and lifestyle content
- Started
- 2013, sharing personal style online
- Early home online
- The Snob Journal
- On screen
- Myntra Fashion Superstar, season 3
Mini bio
How it started.
Before fashion became a career, Aashna worked as a preschool teacher. In a 2023 FACE interview, Aashna traced the journey back to posting a first Instagram picture ten years earlier. The early blog, The Snob Journal, gave that interest a place to grow.
Building a career.
An early Facebook fashion store led to personal outfit posts, then a blog and YouTube channel. Aashna told exchange4media that the first brand deals took about two years of consistent work. Partnerships with Nykaa, L’Oréal, Estée Lauder and Myntra followed, and in 2021 came a judging role on Myntra Fashion Superstar.
Style and everyday life.
Fashion remains the starting point, with beauty, travel and interiors joining the mix. Aashna’s 2025 Grazia interview described choosing trends that fit a personal aesthetic and creating around current interests. The same year, a wedding film with Armaan Malik introduced a musical credit: singing together on “Ghar”.
Creditschronological, newest first
Fashion and screen
- 2025Myntra x Grazia Creator CrewFeatured creator and interview subject
- 2021Myntra Fashion Superstar, season 3Judge and mentor
Music and video
- 2025Ghar / We’re married!!Co-singer with Armaan Malik; wedding film published on Aashna’s channel
Awards
Quotes
I just go with my gut feeling and try to showcase what I’m enjoying.Aashna Shroff, Grazia India
On choosing what to share, in the August 28, 2025 Creator Crew interview.
Trivia
- The first blog post was about maxi skirts, according to the 2023 FACE interview.
- Aashna’s mother helped make the earliest Instagram content and still contributed creative ideas in 2023.
- Off-duty favourites mentioned to FACE include Korean dramas and playing The Sims.
- In Grazia’s 2025 interview, Aashna described being a homebody who enjoys time with the dog and regular cinema trips.
Find Aashna
Find Aashna’s outfits, beauty ideas and everyday diaries.
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