Ashley Quiroz
Ashley Quiroz is a beauty creator sharing full-glam makeup tutorials, lip combinations, product try-ons and short-hair inspiration, with room for motherhood and everyday life.
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Latest
Ashley’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
YouTube
YouTube
YouTube
YouTubeOverview
- Known for
- Makeup tutorials, lip combinations and hair transformations
- Earlier channel name
- AshGhotCakessTV
- Early milestone
- Original Sephora Squad creator, 2019
- Breakout coverage
- 2016 versus 2020 split-face makeup tutorial, 2020
Mini bio
How it started.
Ashley told Rare Beauty she began posting on YouTube as a young mother, after seeing women around her lose time for themselves. Beauty became a way to encourage making space for personal interests.
Finding her audience.
Her channel was known as AshGhotCakessTV. In 2019, she joined the original Sephora Squad. A year later, her split-face comparison of 2016 and 2020 makeup attracted coverage from Allure, which described the tutorial as going viral.
Beauty, her way.
Her signature look draws on the Latina makeup she grew up seeing: matte skin, winged liner, full lashes, arched brows and brown lip liner. Her videos also document hair changes, including shaving her head with help from her daughters in 2021.
What she shares now.
Recent uploads include lip-combo try-ons and partnerships with OGX, e.l.f. Cosmetics and Urban Decay. In her Rare Beauty interview, she described success as having freedom to spend time with her daughters.
Creditschronological, newest first
Beauty videos and brand partnerships
- 2026the base was NOT basing 😭@elfcosmetics got me out of Unglammy Valley ✨Creator · e.l.f. Cosmetics partner
- 2026Healthy summer hair 😘Creator · OGX partner
- 2026Trying @UrbanDecayCosmetics 24/7 Liquid Sticks on brown eyes!Creator · Urban Decay partner
- 2025Date night ready with @urbandecay Naked Shaped Eyeshadow Palettes @Sephora ✨Creator · Urban Decay partner
- 2024The viral fenty gloss bomb in fuschia flex 😍Creator and product demonstrator
- 2021SHAVING MY HEAD *starting over*Creator
- 20202016 VS 2020 MAKEUP TRENDS!Creator and makeup demonstrator
Creator programs
- 2019Sephora SquadOriginal cohort member
Quotes
I just want everyone to feel like themself.Ashley Quiroz, Rare Beauty
On the community she hopes to create; September 12, 2026. Source linked below.
Trivia
- She runs an Instagram book club with weekly check-ins and also reads with two best friends offline.
- Sally Rooney’s Normal People is a book she says stayed with her.
- Her daughters helped cut her hair in her 2021 head-shaving video.
Find Ashley
Follow Ashley for makeup, hair inspiration and everyday check-ins.
Are you Ashley Quiroz?
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