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Bo Brown

Bo Brown is a Dutch fashion and beauty creator sharing styling hacks and outfit ideas to help women feel more confident in everyday clothes.

9M+social following
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Latest

Bo’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.

Known for

Overview

Born
1 September 1998 · Breda, the Netherlands
Background
Dutch-Surinamese
Work
Fashion and beauty creator; entrepreneur
Started
Began making YouTube content in 2015, according to her official biography
Early milestone
Celebrated 200,000 Instagram followers in a personal LinkedIn post

Mini bio

How it started.

Bo grew up in a Dutch-Surinamese family in Breda. Her official biography traces her content-making back to YouTube in 2015. She met Noah Altink in 2019; he later became her Brand Director while she led the creative direction.

Finding her format.

In a post celebrating 200,000 Instagram followers, Bo described building a fashion community with Noah through short daily videos. She highlighted formats including “From this to that,” “4 outfits for 1 occasion” and “Brand/outfit battle.”

Style you can use.

Her tutorials tackle everyday wardrobe questions, from tucking a T-shirt to adjusting the waist of a dress. Her collaborations include Canon’s EOS R50 campaign and ARMEDANGELS’ 2023 DetoxDenim campaign, photographed by Stijn de Vries.

Behind the outfits.

In a Canon feature about packing for Barcelona, Bo explained how she photographed and printed outfit options before choosing what to bring. She planned looks for shopping, a lunch date and a bike tour.

Creditschronological, newest first

Brand collaborations

Quotes

Your style is a reflection of your mindset.Bo Brown, Canon Europe

Speaking about personal style in Canon’s holiday wardrobe feature: https://www.canon-europe.com/get-inspired/tips-and-techniques/show-your-style-fashion/

Trivia

  1. She uses her own social feeds as an archive when planning outfits, as she explained to Canon.
  2. For an all-black outfit, she told Canon she combines different fabrics to add dimension.
  3. Her partner Noah Altink is also her Brand Director, according to her official biography.

Find Bo

Follow her for styling ideas and ways to get more from your wardrobe.

Are you Bo Brown?

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