Bobbi Brown
Makeup artist, author, and Jones Road Beauty founder sharing natural makeup lessons, candid conversations, and the story of starting again.
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Latest
Bobbi’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Scribner
MasterClass
Grand Central Life & StyleOverview
- Born
- April 14, 1957 · Chicago, Illinois
- Based in
- Montclair, New Jersey
- Work
- Makeup artist, beauty founder, author, and interviewer
- Breakout
- Ten natural-toned lipsticks launched at Bergdorf Goodman in 1991
- Second act
- Founded Jones Road Beauty in 2020
Mini bio
How it started.
Bobbi studied theatrical makeup and photography at Emerson College before working as a makeup artist in New York. Natural tones became a signature at a time when brighter, heavier looks were common.
The breakthrough.
In 1991, ten wearable lipstick shades debuted at Bergdorf Goodman as Bobbi Brown Essentials. Estée Lauder bought the company in 1995; Bobbi stayed on as its creative chief before leaving in 2016.
Starting again.
Jones Road arrived in 2020. In the brand’s own story, Bobbi describes wanting versatile products for a working makeup kit, with simple application and options for different ages, skin types, and skin tones.
More than makeup.
Books and conversations are part of the work, too. Alongside instructional books such as Makeup Manual, Bobbi teaches a MasterClass, hosts the I Am Me interview series, and tells the story of building two beauty businesses in the memoir Still Bobbi.
Creditschronological, newest first
Books
- 2025Still Bobbi: Lessons on Building a Beautiful LifeAuthor and audiobook narrator
- 2008Bobbi Brown Makeup Manual: For Everyone from Beginner to ProAuthor
Video and teaching
- 2025I Am MeCreator and host
- 2019Bobbi Brown Teaches Makeup and BeautyInstructor
Beauty businesses
- 2020Jones Road BeautyFounder
- 1991Bobbi Brown Essentials / Bobbi Brown CosmeticsFounder
Awards
Quotes
Do the best you can do and be the best you can be.Bobbi Brown, New Jersey Hall of Fame
Guiding principle shared at the 2013 induction; recorded in the Hall of Fame biography.
Trivia
- Seeing Ali MacGraw in Love Story helped Bobbi recognize beauty in features that looked like their own.
- Bobbi and husband Steven Plofker created The George hotel, with Bobbi taking the role of creative director.
- At a first Met Gala, a broken toe meant pairing a Prada skirt and blazer with white Jack Purcell sneakers.
Find Bobbi
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