Bobbi marked six years since starting Jones Road with advice to her 2020 self, from trusting her instincts to learning how to show up on TikTok. The post also looks back at the anniversary Bobbi Kits.
In a Fashionista interview conducted at Jones Road’s Santa Monica location, Bobbi discussed the new Wide Awake concealer and neutralizer, her community masterclass, and building a beauty brand through social media.
Bobbi shared the newly redone David Apartment at her hotel, The George. Elizabeth and Caroline Hague designed the space in partnership with Danny Seo, mixing contemporary furniture with the apartment’s historic character.
The second installment of Bobbi’s Skin Series with dermatologist Dr. Leena Ramani focused on hair. The published Q&A covered hair loss, treatment questions, and dermaplaning.
Bobbi broke down the look created for Jenna, pairing glowy skin with eyeliner and a defined brow. The tutorial walks through the products and application order, including bronzer before Miracle Balm.