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Caroline Hirons

Caroline Hirons is an aesthetician, skincare writer and creator, the founder of Skin Rocks, and the host of Glad We Had This Chat.

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Caroline’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Work: Aesthetician, author, skincare creator and brand founder
First beauty job: Aveda counter at Harvey Nichols, 1997
Training: Graduated from The Steiner School of Beauty Therapy in 2004
Online beginnings: Started the Caroline Hirons blog in 2010
Breakout book: Skincare topped the Sunday Times bestseller chart in 2020

Mini bio

From the counter to the treatment room.

Beauty ran in the family: Caroline’s mother and grandmother worked in the industry. She started on the Aveda counter at Harvey Nichols in 1997, trained in beauty therapy and moved into consulting for brands and retailers in 2008.

The blog that brought fans together.

Caroline launched her blog in 2010, sharing skincare explanations, product reviews and recommendations. Her readers became known as the Freaks. The practical approach carried into Skincare, her 2020 debut book, which reached number one on the Sunday Times bestseller chart.

Building beyond the blog.

In 2020 she founded Beauty Backed to support beauty professionals. She launched the Skin Rocks app and skincare range in 2022, then brought her conversations with beauty figures and friends to the podcast Glad We Had This Chat. Skin Rocks Pro followed in 2025, taking the brand into clinics and professional treatments.

A growing bookshelf.

Teen Skincare arrived in June 2025 for younger readers and their parents. In October 2026, Skin Rules expanded her writing into topics including hormones, nutrition and the myths surrounding modern skincare.

Creditschronological, newest first

Awards

Quotes

Right, skincare is not about trends - it’s about science, consistency and care.Caroline Hirons, official Teen Skincare page

Introducing Teen Skincare: https://www.carolinehirons.com/pages/teen-book

Trivia

Her fans call themselves the Freaks.
Her mother and grandmother both worked in beauty.
She has given birth four times, an experience she draws on in her hospital-bag beauty guide.