Charlotte Palermino
Charlotte Palermino is a skincare creator, licensed esthetician and Dieux co-founder who unpacks beauty marketing, explains ingredients and writes Citations, Please.
At 100 nudges, fangea sends Charlotte’s team an official invite.
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Latest
Charlotte’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Overview
- Known online as
- @charlotteparler
- Work
- Skincare creator, licensed esthetician, writer and Dieux co-founder
- Current role
- Co-founder and Chief Brand Officer, Dieux
- Education
- Bachelor of Commerce, McGill University
- Before skincare
- Digital publishing and audience building at Hearst Magazines and Snap Inc.
- Breakout
- Skincare explainers and beauty myth debunking on Instagram and TikTok
Mini bio
How it started.
Charlotte studied commerce at McGill before moving into digital publishing. Work at Hearst Magazines and Snap Inc. taught Charlotte how outrage earns attention online, a lesson that later shaped a more questioning approach to beauty marketing.
Finding a voice.
A personal interest in skincare grew into public explainers about ingredients, product claims and fear-based selling. Learning from cosmetic chemist Joyce de Lemos helped Charlotte challenge the messages circulating online. By 2021, those candid Instagram and TikTok posts had built a substantial audience.
Building Dieux.
Charlotte co-founded Dieux in 2020 with Joyce de Lemos and Marta Freedman. Its reusable Forever Eye Mask became a signature product. As Chief Brand Officer, Charlotte connects the brand’s products with conversations about testing, pricing and what skincare can realistically deliver.
More room to explain.
Citations, Please extends those conversations beyond short videos. Charlotte uses the newsletter to explore beauty, wellness and technology, with sources readers can follow for themselves.
Creditschronological, newest first
Beauty and business
- 2020–presentDieuxCo-founder; currently Chief Brand Officer
Writing and appearances
Awards
Quotes
I never thought I’d be screaming justice for parabens on an app, but here we are!Charlotte Palermino, Fashionista
From a 2021 interview about taking fear and shame out of beauty shopping. https://fashionista.com/2021/05/charlotte-palermino-dieux-skin-care-beauty-routine
Trivia
- A L’Oréal internship offer landed in Charlotte’s spam folder. By the time it was found, another job had already been accepted.
- Charlotte described receiving Nivea Cold Cream from a French grandmother and godmother as a child with dry, itchy skin.
- Alongside skincare content, Charlotte has written about beauty, food and culture for The Cut, ELLE.com, Cosmopolitan and Bon Appétit.
Find Charlotte
Follow Charlotte’s skincare explainers and read the longer stories behind them.
Are you Charlotte Palermino?
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