Susan Yara
Susan Yara is the beauty creator behind Mixed Makeup, host of GlowLab, and founder of skincare brand Naturium and fragrance-focused hair and body brand Playa.
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Latest
Susan’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Overview
- Work
- Beauty creator, podcast host and brand founder
- Started in
- On-camera news reporting at News12 The Bronx
- Breakout
- Skincare education on Mixed Makeup, launched in 2014
- Brands
- Naturium and Playa
Mini bio
How it started.
Before becoming a familiar face on beauty YouTube, Susan worked as a news reporter at News12 The Bronx. Reporting and hosting at Forbes.com led to beauty roles at TotalBeauty, PopSugar and NewBeauty, where she built the magazine’s editorial video department.
Finding her audience.
Susan began reviewing skincare and explaining routines on Mixed Makeup in 2014. Her reporting background shaped a channel built around beauty products, treatments and conversations with experts. She also co-hosted parenting conversations with Sharzad Kiadeh on FAM: For All Moms.
From creator to founder.
Susan joined Naturium as a founder in 2020. The ingredient-focused skincare brand became part of e.l.f. Beauty in 2023. She remains involved with Naturium, and in May 2026 relaunched Playa with fragrance-focused hair and body care.
What she is making now.
On GlowLab, Susan brings guests into conversations about skincare, cosmetic procedures, wellness and relationships. Recent episodes range from makeup artist Nam Vo’s skin prep to Pilates with Bryony Basse. She also shares her own monthly favorites.
Creditschronological, newest first
- 2026Playa relaunchFounder
- 2024–presentGlowLab with Susan YaraHost
- 2020NaturiumJoined as founder
- 2014Mixed MakeupFounder and host
Awards
Quotes
It should be more about being innovative, even if it’s in little ways.Susan Yara, Fashionista
Discussing originality in the beauty industry in her July 2, 2026 interview.
Trivia
- She names Jennifer Lopez as her favorite beauty icon on the Mixed Makeup team page.
- Her guilty pleasure on that same page is French fries.
- In her September 2026 introduction, she describes herself as half Korean and half New Mexican and reminds viewers that she is not a dermatologist.
Find Susan
Follow Susan for beauty conversations, new episodes and everyday favorites.
Are you Susan Yara?
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Podcast
Hair and body care
GlowLab