Darya Zozulya
Darya Zozulya is the London-based creator behind My Secret Avenue, sharing personal style, beauty, wellness and travel diaries.
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Latest
Darya’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
LTK
LTK
LTKOverview
- Known online as
- My Secret Avenue / @mysecretavenue
- Based in
- London
- Work
- Creator, art director and producer
- Started
- My Secret Avenue blog, 2014
- Business
- Co-founder of Very Social
Mini bio
How it started.
Darya created the My Secret Avenue blog in 2014, according to Famous Birthdays. Early Vancouver coverage featured @mysecretavenue in an Olive & Piper guide to photogenic city spots and a Daily Hive outfit roundup in 2016.
Behind the posts.
Alongside the blog, Darya worked as a social media director before co-founding New York agency Very Social. The 2020 Couch Commencement introduction describes a real estate focus and a background spanning fashion, beauty, wellness, advertising and social media.
Style and everyday life.
My Secret Avenue brings together fashion, beauty, travel and wellness. In a 2022 podcast conversation with Christina Almeida, Darya discussed body image, wellness rituals and building an authentic presence online. The host also credits Darya with creative campaigns for L’Oréal, Ralph Lauren, Alo Yoga and Fairmont.
What fans can follow now.
Darya’s London-based feed mixes everyday outfits with occasion dressing and travel diaries. Recent LTK posts include New York street style, Greece holiday dressing and a first Royal Ascot wearing Holland Cooper.
Creditschronological, newest first
Fashion coverage
- 2026London Fashion Week SS27 x GFC coverageMy Secret Avenue outlet, with reporting and photography by Charley Locatelli
- 2026Ginny Litscher London Fashion Week coverageMy Secret Avenue outlet, with reporting by Charley Locatelli
Talks and interviews
- 2022Developing a Healthy Relationship with Social Media and YourselfPodcast guest with Christina Almeida
- 2020Find A Niche Career Path That is Uniquely YoursCouch Commencement speaker
Quotes
Sass to me is a synonym of self confidence and an ability to stand up for yourself.Darya Zozulya, MARIANNYC, Own Your Sass Part IV
December 1, 2017. Source: https://www.mariannyc.com/own-your-sass-part-iv/
Trivia
- Darya’s 2020 commencement talk explored finding a career path that combines different interests.
- A 2016 Olive & Piper guide featured Darya at Vancouver’s Dr. Sun Yat-Sen Classical Chinese Gardens.
- Darya described the June 2026 Royal Ascot visit as a first.
Find Darya
Follow Darya for outfits, travel diaries and everyday beauty.
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