Efe Efeturi
Efe Efeturi is a London-based menswear creator and filmmaker sharing tailoring, colour, grooming and outfit ideas for men of all ages.
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Latest
Efe’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
The Rake
St James’s LondonOverview
- Based
- London, UK
- Work
- Menswear and lifestyle creator; filmmaker
- Behind the camera
- Motion Media, a fashion and beauty production agency
- Recognition
- Fashion Influencer of the Year, Blogosphere Awards 2021
Mini bio
How it started.
Efe wanted older men to see themselves in fashion. In a St James’s London interview, Efe explained that a lack of relatable examples could make shopping and dressing harder with age. The response was to offer wearable ideas and help men build confidence in their choices.
A filmmaker’s eye.
The polished visual approach also comes from work behind the camera. Efe’s agency biography links that craft to Motion Media, a production business making fashion and beauty editorials. The Created For More podcast also describes work as a director of photography in the beauty industry.
Recognition and range.
In 2021, Efe won Fashion Influencer of the Year at the Blogosphere Awards. Collaborations such as Taylor Stitch’s Everyday Essentials show how that approach translates into repeatable outfits, from denim and leather jackets to shirts and chinos. Later features in The Rake explored the personal accessories and tailoring behind the looks.
Creditschronological, newest first
Style features and collaborations
- 2026St James’s London style and shopping guideFeatured creator and interviewee
- 2025Pocket Guide: Efe EfeturiFeatured interviewee
- 2020Everyday Essentials with Efe EfeturiMenswear styling collaborator
Podcasts
Awards
Quotes
Style isn’t one-dimensional; it’s a mode of self-expression that evolves with you.Efe Efeturi, St James’s London
From the interview published 4 August 2026: https://www.stjameslondon.co.uk/news/efe-efeturi-menswear-style
Trivia
- Efe follows Formula 1, according to the We SHFT agency biography.
- The agency biography also describes a plant-based lifestyle and a commitment to fitness.
- The Rake reveals a love of Marvel, reflected in a lapel pin worn with tailoring.
- A Thomas Sabo signet ring was a Christmas gift from Efe’s wife; The Rake says it is worn whenever Efe leaves home.
- The Rake describes a personal variation on the four-in-hand tie knot that creates an overlapping effect.
Find Efe
Follow Efe for menswear ideas, grooming and everyday style.
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