Felicity Bird
Felicity Bird is a London-based fashion creator sharing classic, minimal outfits, high-street and luxury finds, travel and life as a mother.
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Latest
Felicity’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
SheerLuxe
SheerLuxe
SheerLuxeOverview
- Based in
- London
- Work
- Fashion content creator and consultant
- Style
- Classic, minimal dressing with high-street and luxury pieces
- Representation
- BLUSH Talent MGMT
- Early recognition
- Featured in SheerLuxe’s Instagram creators to follow in January 2022
Mini bio
An early spotlight.
By January 2022, Felicity was sharing London-based outfit inspiration on Instagram. SheerLuxe included her in its creators-to-follow list, highlighting her mix of high-street finds and luxury pieces. That is an early documented feature in her public fashion story.
A wardrobe to live in.
Her work centres on classic, minimal clothes, with travel and lifestyle alongside fashion. BLUSH Talent MGMT lists campaigns with brands including Massimo Dutti, Strathberry, Farfetch and The Diamond Store. She also works as a consultant, as noted in her 2025 SheerLuxe interview.
Style through motherhood.
In her pregnancy wardrobe interview, Felicity described adapting her existing style with softer fabrics and more forgiving cuts. She prioritised pieces she would want to wear afterwards. Later, on the SheerLuxe Podcast, she spoke about creating fashion and lifestyle content as a new mother.
Creditschronological, newest first
Fashion and editorial
- 2026South of France packing editContributor, SheerLuxe
- 20253 Cool Ways To Style These Cult LeggingsFeatured creator, SheerLuxe partnership with lululemon
- 2025Friday Fashion Fix: scarf detailingFeatured stylist, SheerLuxe
- 2025My Pregnancy Style Rules: Felicity BirdInterview subject, photographed by Victoria Adamson
Podcasts
- 2025Confidence On Camera, Career Highs & Life As A CreatorGuest, The SheerLuxe Podcast
Quotes
Practical, but intentional.Felicity Bird, Saint Valentine Jewellery
On balancing elegance and practicality as a mother, in the On Motherhood interview: https://www.saintvalentinejewellery.com/pages/on-motherhood-felicity-bird
Trivia
- She and her husband chose an all-vegetarian wedding menu, as both are vegetarian.
- Her wedding stationery included drawings by her grandparents, with table names inspired by places she and her husband had visited.
- For travel, she separates baby day items, sleep essentials and swimwear into different packing cubes.
Find Felicity
Follow her for outfit ideas, wardrobe edits and everyday moments.
Are you Felicity Bird?
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