Eloise Head (Fitwaffle)
Eloise Head is the creator behind Fitwaffle, sharing simple baking videos, no-bake desserts and cookbooks that help home cooks get started with a short ingredient list.
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Known for
Hamlyn
Ebury Press
Ebury Press
Ebury Press
Ebury PressOverview
- Known as
- Fitwaffle and Fitwaffle Kitchen
- Work
- Food creator, recipe developer and cookbook author
- Started
- 2015, documenting food and fitness on Instagram
- Breakout
- Simple lockdown baking recipes in March 2020
- Before Fitwaffle
- Personal trainer and fitness centre manager
- Books
- Five cookbooks published from 2022 to 2026
Mini bio
How it started.
Eloise began Fitwaffle in 2015 while documenting food and fitness on Instagram with a partner. Working as a personal trainer and fitness centre manager, Eloise wanted to show that enjoying favourite foods could fit into a balanced life. By early 2017, the account had become focused on food.
The lockdown kitchen.
When the pandemic closed restaurants in March 2020, Eloise turned to sharing recipes that followers could make at home. Fitwaffle Kitchen grew around simple desserts with few ingredients. In a 2022 interview, Eloise recalled three-ingredient Oreo fudge as an early viral recipe.
From videos to books.
Fitwaffle’s Baking It Easy arrived in 2022, followed by Baked In One in 2023 and No-Bake Baking in 2024. The publisher records No-Bake Baking as a number one Sunday Times bestseller in March 2024. Easy Air Fryer followed in 2025, with Easy 6 expanding the collection of sweet and savoury recipes in June 2026.
Creditschronological, newest first
- 2026Fitwaffle’s Easy 6Author
- 2025Fitwaffle’s Easy Air FryerAuthor
- 2024Fitwaffle’s No-Bake BakingAuthor
- 2023Fitwaffle’s Baked In OneAuthor
- 2022Fitwaffle’s Baking It EasyAuthor
Awards
Quotes
I want to help people feel more confident in the kitchen and show that baking and cooking don’t need to be complicated.Eloise Head, Fitwaffle’s Easy 6 introduction
Quoted on the book’s Hachette publisher page, listed in Sources.
Trivia
- The name Fitwaffle combines a fitness background, a love of desserts, and a tendency to “waffle on”, as Eloise explained in a StarCentral interview.
- Eloise learned to bake cookies, jam tarts and cakes with a great-aunt as a child.
- The homemade Cosmic Brownies recipe grew out of tasting a cosmic brownie in Austin, Texas.
- Baked In One uses the same 20cm square tin for all 100 recipes.
Find Eloise
Find Eloise’s latest recipes, baking videos and books.
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