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James Welsh

James Welsh is an English skincare creator sharing Korean beauty reviews, ingredient explainers and beauty industry commentary, and co-hosting The Double Cleanse with twin Robert Welsh.

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Investigating luxury skincare sales tactics

James examined allegations about high-pressure sales at luxury skincare shops, drawing on reporting by CBS News and NPR. The video looks at the gap between skincare promises and the prices customers were charged.

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A numbuzin partnership focused on gentler cleansing

In a clearly labelled sponsored video, James introduced numbuzin’s No.0 Zero Blemish range and discussed how changing the cleansing step helped with personal skin irritation.

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The Double Cleanse tackles very specific beauty problems

James and Robert discussed optional products that solve particular beauty frustrations, from sebum softeners to colour-correcting powders. The episode also questions how beauty awards work.

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Looking back at Kim Kardashian’s beauty brands

James revisited KKW Beauty and SKKN by Kim while discussing the announced arrival of SKIMS Beauty. The video asks what a celebrity beauty launch needs to offer in a crowded market.

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Follow James for skincare reviews, beauty commentary and conversations with Robert.

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