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Jen Novakovich

Jen Novakovich is the cosmetic scientist and science communicator behind The Eco Well, where expert interviews and free conferences help fans make sense of beauty science.

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Jen’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Known as
The Eco Well
Work
Cosmetic scientist, science communicator and podcast host
Started
Launched The Eco Well in 2016
Research
PhD candidate at the University of Ottawa, studying misinformation and environmental outcomes

Mini bio

How it started.

Jen began writing about health and cosmetics in the final year of university. Work at a natural health distribution company exposed how much misinformation circulated in the field. After further study in formulation chemistry, Jen left that career and launched The Eco Well in 2016. The Institute of Personal Care Science recounts this path in its interview profile.

Building a place to learn.

The Eco Well grew into expert interviews and free virtual conferences. In April 2026, White Rabbit Social reported that the summit series had brought together more than 30,000 attendees and over 140 vetted speakers across more than 12 events. Jen polls the audience for topics and works with subject specialists to vet speakers.

Following the evidence.

Alongside consulting, Jen co-founded BeautySciComm in 2023 and mentors aspiring science communicators. Their University of Ottawa doctoral research examines misinformation and environmental outcomes, including in cosmetics. It is a thread fans will recognize across the podcast: asking who knows a topic, what the evidence supports and how to share it clearly.

Creditschronological, newest first

Conferences

Science communication

Awards

Quotes

Cost is not a reliable indicator of credibility.Jen Novakovich, White Rabbit Social

On access to beauty education, 6 April 2026. https://whiterabbitsocial.com/all-articles/the-eco-well-esummit-free-beauty-education/

Trivia

  1. Rock climbing helped shape Jen’s choice to live in a remote Ontario community.
  2. Jen studied music performance as a minor alongside science degrees.
  3. Jen’s husband James is also their business partner at The Eco Well.

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