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Jessica Goicoechea

Barcelona model, fashion creator and founder of GOI swimwear, whose work now also includes television challenges and live acrobatics.

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Jessica’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Born
22 November 1996 · Barcelona, Spain
Work
Model, fashion creator and entrepreneur
How it started
Joined modelling agencies at 16; Instagram helped her reach a wider market
Own label
Founded GOI in Barcelona in 2019
Television
Finalist in El Desafío, season six (2026)

Mini bio

How it started.

Jessica was born in Barcelona and began working with modelling agencies at 16. In her Folie interview, she credited Instagram with helping more of the fashion industry discover her. Fashion photographs and personal styling became a route to a wider audience.

Building GOI.

In 2019 she founded GOI in Barcelona. She has explained that she wanted smaller bikinis and designs she struggled to find in Spain. Her involvement includes design inspiration, materials, colours, campaign ideas and influencer marketing. The label has also collaborated with Playboy.

Beyond the feed.

Her fashion work includes closing Dominnico’s Rococunt show at 080 Barcelona Fashion in 2025. That year she also appeared in Forbes España’s Best Content Creators list. In 2026 she reached the final of El Desafío, discovering an interest in acrobatics that later took her onto the stage at Lío Ibiza.

Creditschronological, newest first

Television and live performance

Fashion and editorial

Quotes

I always try to adapt to trends, but only to the ones that align with my image.Jessica Goicoechea, Numéro Netherlands

On keeping her own style as social media changes. https://numeronetherlands.squarespace.com/in-conversation-with/in-conversation-with-jessica-goi

Trivia

  1. In her Folie interview, she said she preferred being called a model or entrepreneur to being described only as an influencer.
  2. She told ¡HOLA! that her dog accompanied her to rehearsals, except for the drum sessions.
  3. Her Vogue bag video includes souvenirs from a Japan trip with her best friend and a bottle of olive oil.
  4. She told Numéro that her Instagram focuses on fashion, lifestyle, fitness and work, with limits on how much of her private life she shares.

Find Jessica

Find Jessica’s fashion work and the latest from GOI.

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