Juan Avellaneda
Juan Avellaneda is a Barcelona-born fashion designer and author who shares styling advice and red-carpet commentary on Instagram and TikTok.
At 100 nudges, fangea sends Juan’s team an official invite.
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Latest
Juan’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Overview
- Born
- 27 July 1982, Barcelona, Spain
- Work
- Fashion designer, creative director, stylist, fashion commentator and author
- Own label
- Launched Avellaneda in 2014
- On screen
- Cámbiame and MasterChef Celebrity 4
Mini bio
How it started.
Growing up in Barcelona with parents who worked in publishing, Juan was surrounded by magazines and books. They sketched dresses as a child, but first trained in engineering and economics and worked in banking before changing direction toward fashion.
Finding an audience.
Juan launched the Avellaneda label in 2014. Early celebrity clients included Nieves Álvarez and Ronnie Wood. Television brought the styling work to a wider audience through Cámbiame, followed by a place on MasterChef Celebrity 4 in 2019.
Style you can talk about.
Instagram and TikTok became places to discuss celebrity outfits, trends and runway collections. Alongside that commentary, Juan creates womenswear as creative director of Juan Avellaneda x See Iou and designs eyewear with Mó.
From clothes to stories.
The practical style guide Poténciate appeared in 2018. In 2025, Juan moved into fiction with Flashing lights, a novel set in high fashion. In interviews, they describe an interest in helping people find a personal style and in creating experiences beyond clothing.
Creditschronological, newest first
Fashion and design
- 2026The New Classics, autumn/winter 2026/27Creative director, Juan Avellaneda x See Iou
- 2026Juan Avellaneda x See Iou, spring/summer 2026Creative director
- 2025Shibumi, Mó x AvellanedaDesigner and collaborator
Books
- 2025Flashing lightsAuthor
- 2018Poténciate. Conoce tu cuerpo y sácate partidoAuthor
Television
- 2019MasterChef Celebrity 4Contestant
- 2019Maestros de la costuraGuest designer for a masterclass
- 2017CámbiameStyle coach and judge
Awards
Quotes
Menos demostrar y más disfrutar del proceso.Juan Avellaneda, Artículo 14
In a December 2025 interview, Juan used this phrase to describe a more deliberate approach to the coming year.
Trivia
- The fashion guide Poténciate includes forewords by Nieves Álvarez and Boris Izaguirre.
- Juan cites Asian culture and chinoiserie among the inspirations behind the designs.
- Before MasterChef Celebrity, Juan prepared with chef Nando Jubany and the Hofmann school.
Find Juan
Follow Juan for fashion commentary, styling ideas and new collections.
Are you Juan Avellaneda?
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