Juju Salimeni
Brazilian fitness creator, presenter and entrepreneur sharing strength training and everyday life, alongside her work as a Carnival drum queen and samba-school muse.
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Latest
Juju’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
YouTube
E!
Record
São Paulo CarnivalOverview
- From
- São Paulo, Brazil
- Work
- Fitness creator, presenter, model and entrepreneur
- Started training
- At 15, joining a neighborhood gym with two friends
- TV breakout
- Pânico na TV, 2008
- Fitness television
- Creator and host of Juju Boot Camp on E!, launched in 2020
- Business
- Partner in Ironberg Alphaville and Konnen Fitness ambassador
Mini bio
How it started.
Juju’s fitness story began before television. In a first-person account for UOL VivaBem, she recalled joining a neighborhood gym at 15 with two friends because she wanted to feel more comfortable with her body. Her mother helped prepare her meals, and strength training became a lasting interest.
The television years.
She was working as an event and trade-fair model before her Pânico na TV audition. Her 2008 arrival introduced her to a national audience. After leaving in 2011, she joined Marcos Mion on Record’s Legendários, where her work included adventure reports and trips abroad. She has credited Mion with helping her show a wider range of presenting skills.
Fitness on her own terms.
Juju later created Juju Boot Camp, a women’s fitness competition that premiered on E! in March 2020. Her online work includes Vlog da Juju, while her business interests include Ironberg Alphaville. Konnen Fitness named her an ambassador in March 2026.
A life in samba.
Carnival has become another recurring part of her work. Her route has included Mancha Verde, X-9 Paulistana, Unidos da Tijuca and Barroca Zona Sul. In October 2026, Unidos da Tijuca announced her return as muse for 2027, bringing her back to the school where she first paraded in Rio.
Creditschronological, newest first
Television
- 2025Acerte ou Caia!Celebrity contestant, August 31 edition
- 2020Juju Boot CampCreator and presenter
- 2011–2017LegendáriosReporter and cast member
- 2008–2011Pânico na TVPanicat cast member
Fitness partnerships
- 2026Konnen FitnessBrand ambassador
Carnival
- 2027Unidos da TijucaAnnounced returning muse in October 2026
- 2026Barroca Zona SulDrum queen for the Oxum-themed parade
Awards
Quotes
Comecei a malhar aos 15 anos para mudar a relação que tinha com meu corpo.Juju Salimeni, UOL VivaBem
In her October 2017 first-person account, Juju explained how her relationship with strength training began.
Trivia
- She has a degree in Business Administration, according to her 2016 NaTelinha interview.
- She speaks fluent English and trained as a presenter at Escola Fátima Toledo.
- In her 2017 account for UOL, she recalled cooking her own meals at 2 a.m. after arriving in Las Vegas.
Find Juju
Follow Juju for training, everyday life and Carnival preparations.
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