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Lindsay Ostrom

Lindsay Ostrom is the Minnesota recipe developer, photographer and founder behind Pinch of Yum, sharing approachable meals for everyday home cooking.

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Latest

Lindsay’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.

Known for

Overview

Based in: Minnesota
Creates: Recipes, food photography and cooking videos
Started: Pinch of Yum in 2010
Turning point: Left teaching for full-time blogging in June 2014
Also built: Food Blogger Pro with Bjork Ostrom in 2013

Mini bio

How it started.

Lindsay grew up in a small Minnesota town and studied elementary education. While teaching fourth grade, cooking dinner became a creative outlet. She began developing recipes and learning photography, then launched Pinch of Yum with her husband Bjork in 2010.

Making the leap.

The blog grew alongside their day jobs. After documenting its income and expenses publicly, Lindsay and Bjork moved into Pinch of Yum and Food Blogger Pro full time in June 2014. Lindsay’s announcement described both her excitement about creating and how much she would miss her students.

Helping other creators.

They started Food Blogger Pro in 2013 after readers began asking how to build food blogs of their own. Lindsay has also taught a Brit + Co photography class covering camera controls, lighting, styling and composition.

Dinner for real life.

Her SOS Series began in April 2021 while she was balancing a new baby, a toddler and work during the pandemic. Its focus is dinner that feels manageable when time and energy are short. She still tests recipes repeatedly and often spends three to four weeks refining one before publication.

Creditschronological, newest first

Recipes and series

2026Fall Freezer MealsRecipe creator and writer
2021SOS SeriesSeries creator
2018The Best Chicken Tinga TacosRecipe feature, shared with permission from Melissa Coleman’s The Minimalist Kitchen
2010Pinch of YumFounder, recipe developer and photographer

Creator education

2013Food Blogger ProCo-founder with Bjork Ostrom

Quotes

If I wouldn’t eat it in real life, I won’t put in on the blog.Lindsay Ostrom, Pinch of Yum About Me

Her approach to choosing recipes: https://pinchofyum.com/about

Trivia

Pad Thai, sunny days and trips to the dog park appear on her list of favorite things.
Her personal Instagram is @lindsaymostrom, linked from her official About page.
The SOS Series grew out of her own need for easier dinners while parenting young children.
Her chicken tinga taco post credits Melissa Coleman’s The Minimalist Kitchen rather than claiming the recipe as her own.