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Masoom Minawala Mehta

Masoom Minawala Mehta is an Indian fashion creator, author and entrepreneur who champions Indian designers and hosts The Masoom Minawala Show.

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Masoom’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

From: Born and raised in Bombay, now Mumbai.
Started: Began the Miss Style Fiesta fashion blog in 2010.
Work: Fashion creator, author, entrepreneur and podcast host.
Milestone: Walked for Vaishali S at Milan Fashion Week in 2022.

Mini bio

How it started.

Born and raised in Bombay, Masoom began sharing outfits and fashion ideas through Miss Style Fiesta in 2010. A marketing internship introduced her to fashion blogging. What began as a hobby grew into a readership, and she later built the Style Fiesta fashion accessories business.

Taking Indian fashion abroad.

Masoom’s work grew from blog posts into videos, brand collaborations and international fashion coverage. She first walked the Cannes red carpet in 2019. In 2022, she walked the Milan Fashion Week runway for Vaishali S and appeared on Forbes Asia’s 30 Under 30 list. Supporting Indian designers has remained a recurring part of her work, including the #SupportIndianDesigners movement.

Beyond the outfit.

Her 2024 book, She’ll Never Make It, written with Aditi Shah Bhimjyani, combines her career story with lessons about building a business, networking and work-life balance. She now also hosts The Masoom Minawala Show and is the founder and creative director of MSF Media, a media company focused on women. Her interviews range from fashion and beauty to careers, money and motherhood.

Creditschronological, newest first

Quotes

I always follow four principles for my audience: Educate, Help, Inspire and Entertain.Masoom Minawala, Harper’s Bazaar Arabia

Discussing the evolution of her content in a Cannes interview. Source linked below.

Trivia

Before getting into fashion, she captained her school football team.
She told Grazia that Blake Lively’s style inspires her.
She moved from long blog posts to short Instagram videos as the platforms changed.