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Natalie Oettgen

Natalie Oettgen is a German fashion and lifestyle creator sharing outfit ideas, interiors, beauty favourites and life as a parent of four.

340K+social following

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Latest

Natalie’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Based in: Germany
Started: 2014, with fashion photographs on Instagram
Work: Content creator and brand collaborator

Mini bio

How it started.

Natalie began sharing fashion photographs on Instagram in 2014, initially keeping their face out of the frame. Early brand enquiries led to a company, and parental leave gave Natalie time to build a hobby into a full-time job.

From outfits to collections.

Outfit posts grew into a daily mix of fashion, interiors and family life. In 2023, Natalie co-created a capsule wardrobe with Peek & Cloppenburg Düsseldorf and a three-colour Striplac set with Alessandro.

Personal favourites.

Natalie’s 2026 Advent calendar brings together 24 personally selected beauty, lifestyle and wellbeing surprises. Its reusable box reflects the attention Natalie gives to the objects and spaces around them.

Creditschronological, newest first

2026Natalie’s Adventskalender 2026Curator
2023Natalie Oettgen x P&C DüsseldorfCapsule wardrobe co-designer
2023Alessandro Striplac Colour SetColour collection co-creator

Quotes

Sei mit Passion dabei und mach dein Ding.Natalie Oettgen, InStyle

In an October 2023 interview, Natalie offered this advice to people starting out as creators: bring passion and do your own thing.

Trivia

The pink Striplac shade Emmy Rose was named after Natalie’s daughter, whose nickname is Emmy.
Natalie’s first Instagram photo was an airport picture before a trip to New York.