Niki and Gabi
Twin sisters Niki and Gabi DeMartino share their opposite styles through shopping challenges, beauty transformations, sister videos and pop music.
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Latest
Niki and Gabi’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
YouTube
YouTube
MusicOverview
- Who
- Twin sisters Niki and Gabi DeMartino
- Hometown
- Bethlehem, Pennsylvania
- Joint channel launched
- 2012
- Breakout
- One million subscribers in 2015
- Signature
- Opposite styles, shared sister challenges
Mini bio
How it started.
Niki and Gabi grew up in Bethlehem, Pennsylvania, making homemade music videos with friends. Their earlier channel, 00RemakeGirls, featured covers and remakes. Questions from viewers about their hair and makeup helped inspire a beauty channel, launched in 2012 with a Demi Lovato inspired curls tutorial.
Finding their audience.
Niki says the joint channel reached one million subscribers in 2015. Their contrasting tastes became part of the fun: fans could follow two different approaches to fashion and beauty in the same video. Covers, comedy sketches and sister challenges became recurring parts of their work.
Music and reality shows.
Their debut EP, Individual, arrived in 2018 and reached No. 14 on Billboard’s Heatseekers Albums chart. They won the Fashion category at the 2018 Streamy Awards. Their AwesomenessTV reality series also followed them on trips, including a Bahamas season in 2020.
Together and individually.
Both sisters also maintain their own channels and music projects. They appeared together in the 2024 Time Machine (Gabi Version) video, and their 2026 joint uploads revisit shopping for each other, compare fashion trends and experiment with beauty transformations.
Creditschronological, newest first
Music
- 2024Time Machine (Gabi Version)Performers and music video stars; Niki is also a credited songwriter
- 2019hair tiePerformers
- 2018IndividualRecording artists
Web series
- 2020Niki & Gabi Take the BahamasStars, AwesomenessTV reality series
Awards
Quotes
Start out of passion and create out of passion.Niki DeMartino, 1883 Magazine
Advice to aspiring beauty creators and musicians in their 2019 Hair Tie interview.
Trivia
- Their first beauty upload was a Demi Lovato inspired curls tutorial by Niki.
- For Celebrities at Prom 2016!, Niki played Taylor Swift and Gabi played Ariana Grande.
- They made music covers and remakes before creating their beauty channel.
Find Niki and Gabi
Follow the twins together, or catch up with each sister.
Are you Niki and Gabi?
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